Growing Adventure Market Raftrek Adventure Travel is positioned within the expanding adventure tourism industry, offering opportunities to target travelers seeking active and thrill-based holidays in Croatia and Europe.

Digital Presence With a tech stack featuring WordPress, Shopify, and social media integrations, the company maintains an active online platform, ideal for digital marketing and direct sales campaigns to attract adventure enthusiasts.

International Destination Focus As a young agency aiming to establish Croatia as a key adventure travel destination, there is potential to partner with international tour operators and travel agencies to expand reach.

Niche Customer Base Raftrek’s focus on active, adventure-seeking travelers presents opportunities for tailored marketing strategies and high-value package offerings that cater to this specific demographic.

Potential Growth Areas Given the company's small size and early revenue stage, there are opportunities for sales expansion through strategic partnerships, targeted advertising, and diversification of service offerings within the adventure tourism sector.