Insights

Limited Edition Demand Rags operates on a bi-weekly limited edition release model with rapid sell-out rates, indicating a highly engaged customer base and potential for high-margin, time-limited promotions or exclusive bundles through partners.

Children’s Apparel Expansion Product diversification beyond the core Rag including baby pouches, kid and adult tees, hats, and more presents cross-sell and upsell opportunities within families and multi-age wardrobes.

Strategic Partnerships Past collaborations and accessories like Afterpay integration signal openness to fintech and retail partnerships; explore wholesale, pop-up collaborations, and retailer co-branded drops to broaden reach.

Strong Brand Narrative Founder-led story, viral sampling via social platforms, and media features create a compelling brand narrative ideal for influencer programs, affiliate marketing, and community-driven campaigns to accelerate customer acquisition.

Scalable Growth Potential Revenue in the low to mid multi-million range with a lean team suggests opportunity for staged channel expansion (retail, D2C, marketplaces) and infrastructure investments to support increased order velocity and broader geographic reach.

Rags Tech Stack

Rags uses 8 technology products and services including Prebid, Unpkg, RSS, and more. Explore Rags's tech stack below.

  • Prebid
    Advertising
  • Unpkg
    Content Delivery Network
  • RSS
    Content Management System
  • TweenMax
    Javascript Frameworks
  • Venmo
    Payment Processing
  • Radix UI
    UI Frameworks
  • Tailwind CSS
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software

Rags's Email Address Formats

Rags uses at least 1 format(s):
Rags Email FormatsExamplePercentage
First@rags.comJohn@rags.com
85%
Last@rags.comDoe@rags.com
10%
FirstLast@rags.comJohnDoe@rags.com
5%

Frequently Asked Questions

What is Rags's phone number?

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You can contact Rags's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rags's official website and social media links?

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Rags's official website is rags.com and has social profiles on LinkedInCrunchbase.

How much revenue does Rags generate?

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As of July 2026, Rags's annual revenue is estimated to be $1M - $10M.

What is Rags's NAICS code?

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Rags's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Rags have currently?

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As of July 2026, Rags has approximately 54 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Owner: H. M.Owner: M. M.Owner: R. L.. Explore Rags's employee directory with LeadIQ.

What industry does Rags belong to?

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Rags operates in the Retail Apparel and Fashion industry.

What technology does Rags use?

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Rags's tech stack includes PrebidUnpkgRSSTweenMaxVenmoRadix UITailwind CSSAdobe Creative Suite.

What is Rags's email format?

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Rags's email format typically follows the pattern of First@rags.com. Find more Rags email formats with LeadIQ.

How much funding has Rags raised to date?

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As of July 2026, Rags has raised $1.5M in funding. The last funding round occurred on Nov 29, 2018 for $1.5M.

When was Rags founded?

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Rags was founded in 2014.
Rags logo

Rags

Retail Apparel and FashionUtah, United States51-200 Employees

Rags is a mid-sized retail apparel brand based in Lehi, Utah, focused on children's fashion. The company centers on a romper for kids that does not use snaps or buttons, crafted from soft, stretchy fabric with an elastic neckline that is patent-pending. The founder, Rachel Nilsson, began selling handmade clothing on Instagram in 2014, and four years later the business adopted a rhythm of bi-weekly limited-edition drops along with an expanded product line.

Its customer base comprises parents seeking practical yet stylish clothing for children, supported by a community of Raggers, and the range now includes baby pouches, tees for kids and adults, hats, and more. In 2020, the company partnered with Afterpay to provide installment payment options.

Section iconCompany Overview

Phone number
Website
rags.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1.5M

    Rags has raised a total of $1.5M of funding over 1 rounds. Their latest funding round was raised on Nov 29, 2018 in the amount of $1.5Mas a seed.

  • $1M - $10M

    Rags's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1.5M

    Rags has raised a total of $1.5M of funding over 1 rounds. Their latest funding round was raised on Nov 29, 2018 in the amount of $1.5Mas a seed.

  • $1M - $10M

    Rags's revenue is estimated to be in the range of $1M - $10M

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