Rags

Retail Apparel and FashionUtah, United States51-200 Employees

Hello there! We're so stoked you've found us on LinkedIn. RAGS is best known for the revolutionary 'Rag' - a snapless, buttonless kids romper which features soft, stretchy fabric and a patent-pending elastic neckline. In 2014, Rachel Nilsson began selling handmade clothing on Instagram. Four years later, her company features bi-weekly limited edition releases, which often sell out in minutes, and has cultivated a passionate community of Raggers.

Rachel Nilsson, founder and CEO, started RAGS while striving to make ends meet with 3 boys during her husband's grad school years. With a wriggly toddler of her own, she wanted to create a romper that was functional but didn't compromise on fashion or fit. She sewed one of her husband’s old shirts into the ‘Rag’ and the craze began. Fast forward four years and here we are, a rapidly growing company with a bright future.

We’ve stuck to our limited edition model, which means we’re always bringing new goodness bi-weekly. The Rag will always be our staple, but we’ve added more products along the way, including baby pouches, kid and adult tees, hats, and more. Although it still feels like a dream sometimes, we’ve been featured on ABC's Shark Tank, highlighted in Vogue, Huffington Post, US Weekly, Forbes, Pop Sugar, Brit & Co, and more. 

Seeing how far we’ve come in a few years still astounds us. Our amazing community of Raggers plays such a pivotal role in keepin’ this train chuggin’ and we love all of the support through the years. 

>>> www.rags.com

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