Insights

Limited Edition Pulse RAGS operates on a bi-weekly limited edition release model with products that frequently sell out quickly. This creates urgency and a consistent demand cycle, suggesting a strong opportunity to partner on exclusive drops, co-branded capsules, or wholesale arrangements timed with their release calendar.

Direct-to-Consumer Strength The brand has grown from handmade Instagram sales to a DTC-focused model with a loyal community of Raggers. This indicates high customer engagement and potential for targeted D2C campaigns, subscription style offers, and enhanced post-purchase experiences to drive repeat orders.

Family-Oriented Market Product lineup targets babies, kids, and family apparel, aligning with a broad parental consumer base. There are opportunities to extend into complementary family fashion, bundled sets, size ranges, and loyalty programs that reward multi-item purchases across demographics.

Funding and Growth Readiness Recent seed funding and board additions signal scalability and openness to strategic partnerships. This climate is conducive to wholesale expansions, manufacturing partnerships, and technology investments to support inventory planning, analytics, and omnichannel retail.

Tech-Driven Customer Experience Tech stack includes Shopify, AfterPay, PayPal, and analytics/optimization tools. This presents sales opportunities around seamless checkout experiences, financing at purchase, retargeting campaigns, and data-driven personalized merchandising to boost conversion and average order value.

Similar companies to Rags

Rags Tech Stack

Rags uses 8 technology products and services including Optimizely, Hotjar, Canva, and more. Explore Rags's tech stack below.

Rags's Email Address Formats

Rags uses at least 3 email formats:
Rags Email FormatsExamplePercentage
First@rags.comJohn@rags.com
86%
Last@rags.comDoe@rags.com
9%
FirstLast@rags.comJohnDoe@rags.com
5%

Frequently Asked Questions

What is Rags's phone number?

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You can contact Rags's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rags's official website and social media links?

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Rags's official website is rags.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Rags generate?

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As of August 2026, Rags's annual revenue is estimated to be $1M - $10M.

What is Rags's NAICS code?

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Rags's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Rags have currently?

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As of August 2026, Rags has approximately 55 employees across 5 continents, including North America, Europe and Asia. Key team members include Owner: H. M., Owner: M. M. and Socio: C. R. Explore Rags's employee directory with LeadIQ.

What industry does Rags belong to?

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Rags operates in the Retail Apparel and Fashion industry.

What technology does Rags use?

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Rags's tech stack includes Optimizely, Hotjar, Canva, Shopify, AfterPay, Amazon Pay, PayPal and Venmo.

What is Rags's email format?

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Rags's email format typically follows the pattern of First@rags.com. Find more Rags email formats with LeadIQ.

How much funding has Rags raised to date?

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As of August 2026, Rags has raised $1.5M in funding. The last funding round occurred on Nov 29, 2018 for $1.5M.

When was Rags founded?

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Rags was founded in 2014.
Rags logo

Rags

Retail Apparel and FashionUtah, United States51-200 Employees

Rags is a mid-sized retail apparel brand based in Lehi, Utah, focused on children's fashion. The company centers on a romper for kids that does not use snaps or buttons, crafted from soft, stretchy fabric with an elastic neckline that is patent-pending. The founder, Rachel Nilsson, began selling handmade clothing on Instagram in 2014, and four years later the business adopted a rhythm of bi-weekly limited-edition drops along with an expanded product line.

Its customer base comprises parents seeking practical yet stylish clothing for children, supported by a community of Raggers, and the range now includes baby pouches, tees for kids and adults, hats, and more. In 2020, the company partnered with Afterpay to provide installment payment options.

Section iconCompany Overview

Phone number
Website
rags.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1.5M

    Rags has raised a total of $1.5M of funding over 1 rounds. Their latest funding round was raised on Nov 29, 2018 in the amount of $1.5M as a Seed.

  • $1M - $10M

    Rags's revenue is estimated to be in the range of $1M - $10M

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