Insights

Brand Expansion Opportunities Rahal Letterman Lanigan Racing is actively expanding its sponsorship and partnership network, recently collaborating with McLaren Automotive and Droplight. This indicates a strong openness to strategic alliances, presenting opportunities for companies looking to associate with a prestigious motorsports team and leverage its visibility in major racing events.

Market Segment Focus The company's engagement in high-profile racing series such as INDYCAR and IMSA highlights access to a premium, motorsports-savvy audience. Business entities targeting affluent, passionate sports fans and automotive enthusiasts can target this demographic through targeted advertising, branded experiences, and technology partnerships.

Technology and Innovation Rahal Letterman Lanigan Racing utilizes a diverse tech stack including MATLAB, C++, and digital engagement tools like Lightbox and Popup Maker. Companies in tech and software sectors could explore sponsorship or collaborative opportunities to showcase their innovations through team branding or technology integrations.

Event & Media Exposure The team's active participation in major events such as the Indianapolis 500, Daytona 24, and the Honda Indy 200 offers significant media exposure. This visibility can be leveraged by brands seeking high-impact advertising and media placements aligned with large sporting audiences.

Growth & Sponsorship Potential With recent success in endurance racing and upcoming plans to compete in new classes, the team presents ongoing opportunities for brands to get involved through sponsorships, technical partnerships, or co-branded initiatives as they expand their competitive scope and audience reach.

Rahal Letterman Lanigan Racing Tech Stack

Rahal Letterman Lanigan Racing uses 8 technology products and services including MATLAB, Google Fonts API, Lightbox, and more. Explore Rahal Letterman Lanigan Racing's tech stack below.

  • MATLAB
    Advanced Analytics And Data Science
  • Google Fonts API
    Font Scripts
  • Lightbox
    Javascript Libraries
  • Lodash
    Javascript Libraries
  • C++
    Programming Languages
  • Paylocity
    Recruitment Marketing
  • HSTS
    Security
  • Popup Maker
    Web Platform Extensions

Media & News

Rahal Letterman Lanigan Racing's Email Address Formats

Rahal Letterman Lanigan Racing uses at least 1 format(s):
Rahal Letterman Lanigan Racing Email FormatsExamplePercentage
FLast@rahal.comJDoe@rahal.com
49%
Last@rahal.comDoe@rahal.com
1%
First@rahal.comJohn@rahal.com
1%
FLast@rahal.comJDoe@rahal.com
49%

Frequently Asked Questions

What is Rahal Letterman Lanigan Racing's official website and social media links?

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Rahal Letterman Lanigan Racing's official website is rahal.com and has social profiles on LinkedIn.

What is Rahal Letterman Lanigan Racing's NAICS code?

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Rahal Letterman Lanigan Racing's NAICS code is 7112 - Spectator Sports.

How many employees does Rahal Letterman Lanigan Racing have currently?

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As of December 2025, Rahal Letterman Lanigan Racing has approximately 133 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Senior Vice President, Sales And Marketing: T. K.Human Resources Director: Z. H.Lead Front End Mechanic: T. T.. Explore Rahal Letterman Lanigan Racing's employee directory with LeadIQ.

What industry does Rahal Letterman Lanigan Racing belong to?

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Rahal Letterman Lanigan Racing operates in the Spectator Sports industry.

What technology does Rahal Letterman Lanigan Racing use?

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Rahal Letterman Lanigan Racing's tech stack includes MATLABGoogle Fonts APILightboxLodashC++PaylocityHSTSPopup Maker.

What is Rahal Letterman Lanigan Racing's email format?

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Rahal Letterman Lanigan Racing's email format typically follows the pattern of FLast@rahal.com. Find more Rahal Letterman Lanigan Racing email formats with LeadIQ.

When was Rahal Letterman Lanigan Racing founded?

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Rahal Letterman Lanigan Racing was founded in 1992.

Rahal Letterman Lanigan Racing

Spectator SportsIndiana, United States51-200 Employees

Rahal Letterman Lanigan Racing, based in Zionsville, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, former CBS Late Show host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2024, the team will compete in its 33rd year of competition and will attempt to add to its 30 Indy car wins – including the 2004 Indy 500 from pole with Buddy Rice and the 2020 Indy 500 with Takuma Sato -- their 37 poles, 111 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 - Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. From 2014 to 2021, BMW Team RLL competed in the GTLM class of the IMSA WeatherTech SportsCar Championship with a two-car program. In 2022, BMW M Team RLL competed in the GTD PRO class in IMSA while simultaneously ramping up for a two-car program in the much-anticipated GTP class in IMSA for 2023. In total, the team has earned 23 wins – including the 2019 and 2020 Rolex 24 at Daytona endurance races, 30 poles and 101 podium finishes prior to the start of the 2024 season. BMW M Team RLL highlights also include second-place finishes in the Manufacturer, Team and Driver championships in 2015 and 2017 and being named the 2020 Michelin North American Endurance Champions.

Section iconCompany Overview

Website
rahal.com
NAICS Code
7112 - Spectator Sports
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Rahal Letterman Lanigan Racing's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Rahal Letterman Lanigan Racing's revenue is estimated to be in the range of $50M$100M

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