Expert Territory Leverage the seasoned Territory Managers with an average of over 30 years in the green industry to cross-sell expanded plant healthcare programs to existing clients and identify new service opportunities in regional markets such as Northeast, Southern California, Carolinas, and upper Midwest.

Training as Gate Position Rainbow as a partner offering comprehensive training and education to hundreds of tree and landscape professionals annually to open doors for upselling product bundles, implementation support, and enhanced service offerings within current client networks.

Research Backed Highlight the scientifically validated, data-driven approach with 100+ ongoing trials nationwide to differentiate from competitors and create opportunities for premium product lines, custom trials for large clients, and co-branded education programs.

Digital Growth Utilize the tech stack and digital assets such as treesneedyou.com and data from HubSpot Analytics and Google Cloud to identify high-potential accounts, nurture leads, and accelerate multi-product adoption in tree health programs.

Next Gen Fit Capitalize on the company’s mid-market scale (50–200 employees) and $50–100M revenue to target mid-size landscape and arborist firms seeking scalable, proven plant healthcare solutions, with upsell opportunities in training, technical support, and extended product lines.