Licensing and Merch Rainbow Group has a strong history in licensing, merchandising and toy production surrounding its Winx Club franchise, presenting multiple upsell opportunities for branded products, cross-promotions and licensing deals with retailers and toy manufacturers.

Digital Expansion Recent partnerships and digital initiatives with Merzigo for monetisation and Spaceport Technologies for immersive Winx experiences indicate opportunities to sell digital distribution, in-app content, and new media experiences across platforms and geographies.

IP Portfolio Growth Acquisition of Geronimo Stilton IP and ongoing Winx Club assets suggest scope for adjacent IP collaborations, co-productions, and licensing programmes that can broaden catalog and revenue streams with new licensees.

Global Events Upcoming Winx Club trading card launches and Comic-Con presence create touchpoints for B2B partnerships in print, collectibles, packaging, and experiential marketing, as well as opportunities to secure retail and sponsorship deals.

Education and Talent Partnerships with design schools and universities open doors for collaborative content, design licensing, student-led campaigns, and co-branded educational programs that can expand Rainbow’s reach into talent scouting and experiential assets.