Niche Market Focus Rainbows of Light specializes in serving fashion and jewelry designers along with DIY hobbyists, highlighting an opportunity to target creative professionals and craft enthusiasts seeking quality and discounted art supplies.

Strong Supplier Relationships As a direct importer of Swarovski Elements, the company has a competitive edge in offering a wide range of high-quality, sparkly products at discounted prices, presenting a chance to upsell premium jewelry and craft components.

Digital Engagement Utilizing tools like Google Analytics and enhanced eCommerce tracking indicates an active online presence, which can be leveraged to identify and convert high-intent online shoppers into loyal customers.

Growth Potential With revenue under 1 million dollars and a small team, there is significant room for expansion through targeted marketing efforts, new product offerings, and enhanced customer outreach within the craft and design communities.

Localized Presence Based in Fort Collins, Colorado, the company can capitalize on regional craft fairs, workshops, and community events to increase brand visibility and attract local hobbyists and designers looking for quality art supplies.