Insights

Market Untapped Potential The water treatment market in the U.S. remains largely underpenetrated, with only 7 percent of households currently utilizing whole-house water treatment systems despite high customer perception of tap water safety issues. This presents significant sales opportunities for new dealers to capture emerging demand.

Dealer Expansion Opportunities RainSoft offers prospective entrepreneurs exclusive sales territories with no franchise fees, making it appealing for driven sales professionals to establish their own dealerships in underserved regions and grow a profitable business in the water treatment industry.

Training and Support Strength Comprehensive dealer training, lead generation methods, and ongoing regional workshops provide a strong foundation for sales teams, especially those new to the water treatment sector, enabling them to build confidence and rapidly expand their customer base.

Brand Positioning Advantage RainSoft’s long-standing reputation since 1953, US-based manufacturing, and lifetime product guarantees position the brand as a trustworthy choice for homeowners, helping dealers differentiate themselves in a competitive water treatment market.

Technology and Digital Presence Utilizing modern tools like Google PageSpeed, JSON-LD, and other digital engagement technologies, RainSoft enhances its online visibility, providing dealers with effective digital marketing assets to attract environmentally conscious homeowners interested in safe, clean water solutions.

RainSoft – A division of Aquion, Inc. Tech Stack

RainSoft – A division of Aquion, Inc. uses 8 technology products and services including Google PageSpeed, Open Graph, BugHerd, and more. Explore RainSoft – A division of Aquion, Inc.'s tech stack below.

  • Google PageSpeed
    Caching
  • Open Graph
    Content Management System
  • BugHerd
    Issue Trackers
  • JSON-LD
    Javascript Frameworks
  • Ubuntu
    Operating Systems
  • Priority Hints
    Performance
  • GeneratePress
    Web Platform Extensions
  • Apache
    Web Servers

Media & News

RainSoft – A division of Aquion, Inc.'s Email Address Formats

RainSoft – A division of Aquion, Inc. uses at least 2 format(s):
RainSoft – A division of Aquion, Inc. Email FormatsExamplePercentage
FLast@rainsoft.comJDoe@rainsoft.com
68%
LastF@rainsoft.comDoeJ@rainsoft.com
16%
First.Last@rainsoft.comJohn.Doe@rainsoft.com
7%
Last@rainsoft.comDoe@rainsoft.com
6%
F.Last@rainsoft.comJ.Doe@rainsoft.com
3%
FLast@rainsoftdealer.comJDoe@rainsoftdealer.com
100%

Frequently Asked Questions

What is RainSoft – A division of Aquion, Inc.'s phone number?

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You can contact RainSoft – A division of Aquion, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RainSoft – A division of Aquion, Inc.'s official website and social media links?

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RainSoft – A division of Aquion, Inc.'s official website is rainsoftdealer.com and has social profiles on LinkedIn.

What is RainSoft – A division of Aquion, Inc.'s NAICS code?

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RainSoft – A division of Aquion, Inc.'s NAICS code is 81 - Other Services (except Public Administration).

How many employees does RainSoft – A division of Aquion, Inc. have currently?

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As of December 2025, RainSoft – A division of Aquion, Inc. has approximately 268 employees across 3 continents, including North AmericaAsiaEurope. Key team members include President: J. A.Head Of Sales At Atlantic Water Products: D. D. S.Owner: A. D.. Explore RainSoft – A division of Aquion, Inc.'s employee directory with LeadIQ.

What industry does RainSoft – A division of Aquion, Inc. belong to?

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RainSoft – A division of Aquion, Inc. operates in the Consumer Services industry.

What technology does RainSoft – A division of Aquion, Inc. use?

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RainSoft – A division of Aquion, Inc.'s tech stack includes Google PageSpeedOpen GraphBugHerdJSON-LDUbuntuPriority HintsGeneratePressApache.

What is RainSoft – A division of Aquion, Inc.'s email format?

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RainSoft – A division of Aquion, Inc.'s email format typically follows the pattern of FLast@rainsoft.com. Find more RainSoft – A division of Aquion, Inc. email formats with LeadIQ.

When was RainSoft – A division of Aquion, Inc. founded?

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RainSoft – A division of Aquion, Inc. was founded in 1953.

RainSoft – A division of Aquion, Inc.

Consumer ServicesIllinois, United States201-500 Employees

Purely Better Business Since 1953

RainSoft and their worldwide dealer network have made it their mission to provide homeowners with the finest whole-house water treatment systems. Systems made in the USA and backed with the industry’s only lifetime guarantee.

Keys to success
Beyond great products, though, what really propagates success while firing up the entrepreneurial spirit of RainSoft dealers is all the sales and business support available.  Better training. Better lead generating. Better ways to present. Dealer networking. Consumer financing. Regional workshops. International conventions. Qualified dealers can even mine for sales with access to The Home Depot. And it all comes with an exclusive sales territory and no franchise fees.

Best of all, the market for whole-house clean and safe water is barely tapped. According to a Water Quality Association poll, three-quarters of America doesn’t believe that household water is as safe as it could be. Yet, only 7 percent of U.S. households have treated water. Think about that the next time you opt for water out of a bottle instead of the tap. 

Explore your potential as a RainSoft dealer
With many lucrative markets still available, find out how you can gain the rights to your own exclusive sales territory with your own RainSoft dealership. Visit www.rainsoftdealer.com to access our brochure and dealer success stories. And don’t let lack of water treatment experience scare you. Many of our successful dealers had none before they joined the RainSoft family.

To arrange for a personal discussion call 866.4.RAINSOFT.

About RainSoft
Since the company’s inception in 1953, RainSoft has maintained its headquarters just outside of Chicago. It’s also where the company assembles its state-of-the-art water treatment products in an ISO-certified facility. A division of Aquion, Inc., RainSoft has over 150 independently-owned dealerships worldwide, with a strong concentration in the USA.

Section iconCompany Overview

Phone number
NAICS Code
81 - Other Services (except Public Administration)
Founded
1953
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $500M$1B

    RainSoft – A division of Aquion, Inc.'s revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    RainSoft – A division of Aquion, Inc.'s revenue is estimated to be in the range of $500M$1B

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