Insights

Market Potential The water treatment market in the United States remains largely untapped, with only about 7 percent of households currently using treated water despite widespread concerns about water safety. This presents significant growth opportunities for new dealers to capture a share of an underserved market.

Dealer Expansion RainSoft offers exclusive sales territories and low barriers to entry, including no franchise fees, making it an attractive opportunity for entrepreneurs seeking to establish their own water treatment dealership with the support of a proven brand and comprehensive training programs.

Consumer Education With the emphasis on the safety and quality of tap water, there is increasing consumer demand for whole-house water treatment systems, especially as awareness about contaminants grows, providing a strong value proposition for sales pitches.

Leverage Support RainSoft’s extensive dealer network, along with regional workshops, international conventions, and assistance in lead generation, equips dealers with powerful tools and community backing to grow their business and increase sales conversions.

Technological Edge Manufactured in an ISO-certified facility with advanced water treatment technology, RainSoft products appeal to quality-conscious consumers, which can be emphasized in sales strategies to differentiate offerings in a competitive market.

RainSoft Tech Stack

RainSoft uses 8 technology products and services including Google Ads, Google Ads Conversion Tracking, jsDelivr, and more. Explore RainSoft's tech stack below.

  • Google Ads
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • jsDelivr
    Content Delivery Network
  • Shopify
    E-commerce
  • BugHerd
    Issue Trackers
  • Slick
    Javascript Libraries
  • Microsoft Azure
    Platform As A Service
  • Apache HTTP Server
    Web Servers

Media & News

RainSoft's Email Address Formats

RainSoft uses at least 2 format(s):
RainSoft Email FormatsExamplePercentage
FLast@rainsoft.comJDoe@rainsoft.com
70%
LastF@rainsoft.comDoeJ@rainsoft.com
17%
First.Last@rainsoft.comJohn.Doe@rainsoft.com
7%
Last@rainsoft.comDoe@rainsoft.com
6%
FLast@rainsoftdealer.comJDoe@rainsoftdealer.com
100%

Frequently Asked Questions

Where is RainSoft's headquarters located?

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RainSoft's main headquarters is located at 101 South Gary Avenue Roselle, Illinois 60172 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is RainSoft's phone number?

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You can contact RainSoft's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RainSoft's official website and social media links?

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RainSoft's official website is rainsoftdealer.com and has social profiles on LinkedIn.

What is RainSoft's SIC code NAICS code?

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RainSoft's SIC code is 5431 - Fruit and Vegetable Markets NAICS code is 81 - Other Services (except Public Administration).

How many employees does RainSoft have currently?

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As of June 2026, RainSoft has approximately 271 employees across 3 continents, including North AmericaAsiaEurope. Key team members include President: J. A.Owner: A. D.Owner: S. G.. Explore RainSoft's employee directory with LeadIQ.

What industry does RainSoft belong to?

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RainSoft operates in the Consumer Services industry.

What technology does RainSoft use?

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RainSoft's tech stack includes Google AdsGoogle Ads Conversion TrackingjsDelivrShopifyBugHerdSlickMicrosoft AzureApache HTTP Server.

What is RainSoft's email format?

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RainSoft's email format typically follows the pattern of FLast@rainsoft.com. Find more RainSoft email formats with LeadIQ.

When was RainSoft founded?

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RainSoft was founded in 1953.

RainSoft

Consumer ServicesIllinois, United States201-500 Employees

Purely Better Business Since 1953

RainSoft and their worldwide dealer network have made it their mission to provide homeowners with the finest whole-house water treatment systems. Systems made in the USA and backed with the industry’s only lifetime guarantee.

Keys to success
Beyond great products, though, what really propagates success while firing up the entrepreneurial spirit of RainSoft dealers is all the sales and business support available.  Better training. Better lead generating. Better ways to present. Dealer networking. Consumer financing. Regional workshops. International conventions. Qualified dealers can even mine for sales with access to The Home Depot. And it all comes with an exclusive sales territory and no franchise fees.

Best of all, the market for whole-house clean and safe water is barely tapped. According to a Water Quality Association poll, three-quarters of America doesn’t believe that household water is as safe as it could be. Yet, only 7 percent of U.S. households have treated water. Think about that the next time you opt for water out of a bottle instead of the tap. 

Explore your potential as a RainSoft dealer
With many lucrative markets still available, find out how you can gain the rights to your own exclusive sales territory with your own RainSoft dealership. Visit www.rainsoftdealer.com to access our brochure and dealer success stories. And don’t let lack of water treatment experience scare you. Many of our successful dealers had none before they joined the RainSoft family.

To arrange for a personal discussion call 866.4.RAINSOFT.

About RainSoft
Since the company’s inception in 1953, RainSoft has maintained its headquarters just outside of Chicago. It’s also where the company assembles its state-of-the-art water treatment products in an ISO-certified facility. A division of Aquion, Inc., RainSoft has over 150 independently-owned dealerships worldwide, with a strong concentration in the USA.

Section iconCompany Overview

Headquarters
101 South Gary Avenue Roselle, Illinois 60172 United States
Phone number
SIC Code
5431 - Fruit and Vegetable Markets
NAICS Code
81 - Other Services (except Public Administration)
Founded
1953
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $500M$1B

    RainSoft's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    RainSoft's revenue is estimated to be in the range of $500M$1B

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