Insights

Industry Leadership Rakuten Advertising's position as a leader in performance-driven marketing and its industry recognition through multiple awards highlight its strong market presence and reputation, making it a reliable partner for brands seeking innovative advertising solutions.

Global Reach With headquarters in New York and offices across EMEA, APAC, LATAM, and North America, Rakuten Advertising offers extensive geographic coverage, enabling sales opportunities with multinational brands looking to expand or optimize their international digital marketing efforts.

Technology Integration The company's active adoption of advanced tools like AI-backed analytics and integration with data providers such as Similarweb indicates a focus on leveraging cutting-edge technology for performance optimization, presenting opportunities for partners with innovative tech solutions.

Recent Achievements Rakuten Advertising’s recent awards for publisher development, paid social, and program optimization demonstrate their commitment to excellence and can be leveraged to demonstrate credibility and attract new customers or strategic partners.

Market Position & Revenue Operating within a highly competitive market segment with revenues between half a billion to a billion dollars, Rakuten Advertising offers substantial scale and growth potential for sales efforts targeting sizable brands looking for proven performance marketing strategies.

Rakuten Advertising Tech Stack

Rakuten Advertising uses 8 technology products and services including Couchbase, Microsoft PowerPoint, Okta, and more. Explore Rakuten Advertising's tech stack below.

  • Couchbase
    Database
  • Microsoft PowerPoint
    Editors
  • Okta
    Identity Verification
  • TensorFlow
    Machine Learning
  • Zabbix
    Miscellaneous
  • Laravel
    Web Frameworks
  • CSS
    Web Tools And Plugins
  • Facebook
    Widgets

Media & News

Rakuten Advertising's Email Address Formats

Rakuten Advertising uses at least 3 format(s):
Rakuten Advertising Email FormatsExamplePercentage
First.Last@rakuten.comJohn.Doe@rakuten.com
89%
F.Last@rakuten.comJ.Doe@rakuten.com
7%
First.L@rakuten.comJohn.D@rakuten.com
2%
Last.First@rakuten.comDoe.John@rakuten.com
1%
First.Middle@rakuten.comJohn.Michael@rakuten.com
1%
First.Last@rakutenmarketing.comJohn.Doe@rakutenmarketing.com
75%
FLast@rakutenmarketing.comJDoe@rakutenmarketing.com
16%
FirstLast@rakutenmarketing.comJohnDoe@rakutenmarketing.com
8%
First.Middle@rakutenmarketing.comJohn.Michael@rakutenmarketing.com
1%
First.Last@rakutenadvertising.comJohn.Doe@rakutenadvertising.com
98%
Fir.Last@rakutenadvertising.comJoh.Doe@rakutenadvertising.com
1%
First.Middle@rakutenadvertising.comJohn.Michael@rakutenadvertising.com
1%

Frequently Asked Questions

Where is Rakuten Advertising's headquarters located?

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Rakuten Advertising's main headquarters is located at 800 Concar Drive San Mateo, California 94402 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Rakuten Advertising's official website and social media links?

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Rakuten Advertising's official website is rakutenadvertising.com and has social profiles on LinkedIn.

What is Rakuten Advertising's NAICS code?

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Rakuten Advertising's NAICS code is 5112 - Software Publishers.

How many employees does Rakuten Advertising have currently?

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As of April 2026, Rakuten Advertising has approximately 870 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo And Chairman: S. M.Chief Executive Officer: D. E.Chief Executive Officer: H. N.. Explore Rakuten Advertising's employee directory with LeadIQ.

What industry does Rakuten Advertising belong to?

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Rakuten Advertising operates in the Software Development industry.

What technology does Rakuten Advertising use?

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Rakuten Advertising's tech stack includes CouchbaseMicrosoft PowerPointOktaTensorFlowZabbixLaravelCSSFacebook.

What is Rakuten Advertising's email format?

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Rakuten Advertising's email format typically follows the pattern of First.Last@rakuten.com. Find more Rakuten Advertising email formats with LeadIQ.

When was Rakuten Advertising founded?

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Rakuten Advertising was founded in 1996.

Rakuten Advertising

Software DevelopmentCalifornia, United States501-1000 Employees

Rakuten Advertising leads the affiliate and partner marketing industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.

At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.

We leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.

Backed by industry-leading AI-backed technology, and the largest partner network in affiliate marketing, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

Section iconCompany Overview

Headquarters
800 Concar Drive San Mateo, California 94402 United States
NAICS Code
5112 - Software Publishers
Founded
1996
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    Rakuten Advertising's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Rakuten Advertising's revenue is estimated to be in the range of $500M$1B

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