Strong Industry Presence Rakuten Advertising is a leading player in the performance-driven marketing solutions sector, serving top global brands across multiple regions including North America, EMEA, APAC, and LATAM. This broad geographic reach indicates a robust client base and significant influence in the industry, providing opportunities to offer tailored advertising solutions to diverse markets.

Award-Winning Innovation The company has recently garnered multiple awards, including recognition for best publisher development, paid social campaigns, and innovative strategies. These accolades highlight Rakuten Advertising’s focus on effective, cutting-edge marketing practices, suggesting a potential to partner for innovative advertising initiatives and joint marketing opportunities.

Technology Leadership With a tech stack that includes advanced tools like TensorFlow, Couchbase, and Okta, Rakuten is positioned at the forefront of leveraging AI and data-driven technologies. This presents sales opportunities for companies with complementary tech solutions to enhance Rakuten’s capabilities or to develop integrated offerings for mutual benefit.

Market Expansion Activities Recent launches such as the AI-driven Partnership Discovery solution in the Asia-Pacific region indicate Rakuten’s active efforts to expand and innovate in new markets. Engaging with them could open doors to strategic partnerships, co-marketing, and expanding existing solutions into emerging markets.

Client Engagement & Security Focus Rakuten’s partnership with Marcode AI to protect its network from link hijackers demonstrates a commitment to safeguarding client interests and maintaining trust. This focus on security and partnership evolution signals potential for collaborative ventures in cybersecurity and high-trust solutions for advertisers.