Insights

Award-Winning Performance Rakuten Advertising's consistent recognition for excellence in various marketing categories, including Best Publisher Development Team and Best Use of Paid Social, positions the company as a reputable industry leader with a track record of successful campaigns, presenting a prime opportunity to attract brands seeking award-winning marketing solutions.

Strategic Partnership Launch The recent launch of Rakuten Advertising's AI-driven Partnership Discovery solution in the Asia-Pacific market showcases the company's commitment to innovation and expanding its market reach. This new offering presents an ideal opportunity to engage with advertisers in the APAC region looking to leverage cutting-edge technology for their affiliate marketing strategies.

Technology Integration With a tech stack featuring prominent tools like Prometheus, SAP ERP, and Twitter, Rakuten Advertising demonstrates a high level of technological sophistication. This technology-driven approach opens doors to collaboration opportunities with tech-savvy companies seeking to enhance their digital marketing capabilities through advanced solutions.

Industry Event Dominance Rakuten Advertising's recent wins at the 2025 US Partnership Awards, where it secured multiple accolades, highlight the company's ability to deliver exceptional results and stand out amongst competitors. This success positions Rakuten as a desirable partner for brands aiming to achieve similar levels of industry recognition and success.

Global Expansion Opportunities Operating across EMEA, APAC, LATAM, and North America, Rakuten Advertising has established a strong global presence. This extensive geographic coverage offers prime opportunities for expanding international partnerships and engaging with companies seeking to boost their global marketing reach through a well-connected network.

Rakuten Advertising Tech Stack

Rakuten Advertising uses 8 technology products and services including Prometheus, Couchbase, SAP ERP Central Component (ECC), and more. Explore Rakuten Advertising's tech stack below.

  • Prometheus
    Data Management
  • Couchbase
    Database
  • SAP ERP Central Component (ECC)
    Enterprise Resource Planning
  • Mavrck
    Influencer Marketing Software
  • Cognism
    Marketing Automation
  • DocuSign
    Miscellaneous
  • Laravel
    Web Frameworks
  • Twitter
    Widgets

Media & News

Rakuten Advertising's Email Address Formats

Rakuten Advertising uses at least 3 format(s):
Rakuten Advertising Email FormatsExamplePercentage
First.Last@rakuten.comJohn.Doe@rakuten.com
88%
F.Last@rakuten.comJ.Doe@rakuten.com
8%
First.L@rakuten.comJohn.D@rakuten.com
2%
Last.First@rakuten.comDoe.John@rakuten.com
1%
First.Middle@rakuten.comJohn.Michael@rakuten.com
1%
First.Last@rakutenmarketing.comJohn.Doe@rakutenmarketing.com
60%
FLast@rakutenmarketing.comJDoe@rakutenmarketing.com
24%
FirstLast@rakutenmarketing.comJohnDoe@rakutenmarketing.com
14%
First.Middle@rakutenmarketing.comJohn.Michael@rakutenmarketing.com
2%
First.Last@rakutenadvertising.comJohn.Doe@rakutenadvertising.com
98%
Fir.Last@rakutenadvertising.comJoh.Doe@rakutenadvertising.com
1%
First.Middle@rakutenadvertising.comJohn.Michael@rakutenadvertising.com
1%

Frequently Asked Questions

Where is Rakuten Advertising's headquarters located?

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Rakuten Advertising's main headquarters is located at 800 Concar Dr. San Mateo, CA 94402 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Rakuten Advertising's official website and social media links?

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Rakuten Advertising's official website is rakutenadvertising.com and has social profiles on LinkedIn.

How much revenue does Rakuten Advertising generate?

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As of June 2025, Rakuten Advertising's annual revenue reached $750M.

What is Rakuten Advertising's NAICS code?

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Rakuten Advertising's NAICS code is 5112 - Software Publishers.

How many employees does Rakuten Advertising have currently?

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As of June 2025, Rakuten Advertising has approximately 924 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. E.Chief Of Staff: R. J.Chief Of Staff (tech): I. B.. Explore Rakuten Advertising's employee directory with LeadIQ.

What industry does Rakuten Advertising belong to?

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Rakuten Advertising operates in the Software Development industry.

What technology does Rakuten Advertising use?

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Rakuten Advertising's tech stack includes PrometheusCouchbaseSAP ERP Central Component (ECC)MavrckCognismDocuSignLaravelTwitter.

What is Rakuten Advertising's email format?

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Rakuten Advertising's email format typically follows the pattern of . Find more Rakuten Advertising email formats with LeadIQ.

When was Rakuten Advertising founded?

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Rakuten Advertising was founded in 1996.
Rakuten Advertising

Rakuten Advertising

Software DevelopmentCalifornia, United States501-1000 Employees

Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.

At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.

Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.

Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

Section iconCompany Overview

Headquarters
800 Concar Dr. San Mateo, CA 94402 US
NAICS Code
5112 - Software Publishers
Founded
1996
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Rakuten Advertising's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Rakuten Advertising's revenue is in the range of $100M$1B

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