Insights

Global Recognition Rakuten Advertising has garnered multiple prestigious awards, such as Best Publisher Development Team and Best Use of Paid Social at the Global Performance Marketing Awards 2024. This recognition not only highlights the company's excellence but also showcases its capabilities to potential clients seeking an award-winning partner.

Advanced Technology With a tech stack including Postman, MongoDB, and Atlassian Jira, Rakuten Advertising demonstrates a commitment to leveraging cutting-edge technology for optimizing marketing solutions. This technological sophistication positions the company as an attractive option for businesses looking to enhance their digital advertising strategies.

Global Reach Operating across affiliate, display, search, programmatic, and media, Rakuten Advertising utilizes a global partner network to connect with audiences worldwide. This expansive reach presents sales opportunities for companies seeking to expand their marketing efforts globally through a well-established and experienced partner.

Innovative Solutions Rakuten Advertising's launch of an AI-driven Partnership Discovery solution for advertisers in the Asia-Pacific market showcases the company's commitment to innovation. This solution presents a compelling proposition for businesses seeking advanced and AI-powered marketing solutions to drive their advertising performance.

Strong Financial Standing With a revenue ranging from $100M to 1B, Rakuten Advertising demonstrates financial stability and success within the industry. This financial strength not only instills confidence in potential clients but also indicates the company's capacity to invest in and deliver impactful marketing solutions.

Rakuten Advertising Tech Stack

Rakuten Advertising uses 8 technology products and services including Postman, MongoDB, Google Font API, and more. Explore Rakuten Advertising's tech stack below.

  • Postman
    Data Management Platforms
  • MongoDB
    Database
  • Google Font API
    Font Scripts
  • Atlassian Jira
    Issue Trackers
  • Module Federation
    Miscellaneous
  • Open Graph
    Miscellaneous
  • Nginx
    Web Servers
  • Facebook
    Widgets

Media & News

Rakuten Advertising's Email Address Formats

Rakuten Advertising uses at least 3 format(s):
Rakuten Advertising Email FormatsExamplePercentage
First.Last@rakuten.comJohn.Doe@rakuten.com
90%
F.Last@rakuten.comJ.Doe@rakuten.com
6%
First.L@rakuten.comJohn.D@rakuten.com
2%
Last.First@rakuten.comDoe.John@rakuten.com
1%
First.Middle@rakuten.comJohn.Michael@rakuten.com
1%
First.Last@rakutenmarketing.comJohn.Doe@rakutenmarketing.com
58%
FLast@rakutenmarketing.comJDoe@rakutenmarketing.com
26%
FirstLast@rakutenmarketing.comJohnDoe@rakutenmarketing.com
14%
First.Middle@rakutenmarketing.comJohn.Michael@rakutenmarketing.com
2%
First.Last@rakutenadvertising.comJohn.Doe@rakutenadvertising.com
98%
Fir.Last@rakutenadvertising.comJoh.Doe@rakutenadvertising.com
1%
First.Middle@rakutenadvertising.comJohn.Michael@rakutenadvertising.com
1%

Frequently Asked Questions

Where is Rakuten Advertising's headquarters located?

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Rakuten Advertising's main headquarters is located at 800 Concar Dr. San Mateo, CA 94402 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Rakuten Advertising's official website and social media links?

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Rakuten Advertising's official website is rakutenadvertising.com and has social profiles on LinkedIn.

How much revenue does Rakuten Advertising generate?

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As of January 2025, Rakuten Advertising's annual revenue reached $750M.

What is Rakuten Advertising's NAICS code?

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Rakuten Advertising's NAICS code is 5112 - Software Publishers.

How many employees does Rakuten Advertising have currently?

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As of January 2025, Rakuten Advertising has approximately 958 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. E.Chief Executive Officer: H. N.Chief Of Staff: R. J.. Explore Rakuten Advertising's employee directory with LeadIQ.

What industry does Rakuten Advertising belong to?

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Rakuten Advertising operates in the Software Development industry.

What technology does Rakuten Advertising use?

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Rakuten Advertising's tech stack includes PostmanMongoDBGoogle Font APIAtlassian JiraModule FederationOpen GraphNginxFacebook.

What is Rakuten Advertising's email format?

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Rakuten Advertising's email format typically follows the pattern of . Find more Rakuten Advertising email formats with LeadIQ.

When was Rakuten Advertising founded?

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Rakuten Advertising was founded in 1996.
Rakuten Advertising

Rakuten Advertising

Software DevelopmentCalifornia, United States501-1000 Employees

Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.

At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.

Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.

Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

Section iconCompany Overview

Headquarters
800 Concar Dr. San Mateo, CA 94402 US
NAICS Code
5112 - Software Publishers
Founded
1996
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Rakuten Advertising's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Rakuten Advertising's revenue is in the range of $100M$1B

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