Rakuten Advertising
Software DevelopmentCalifornia, United States501-1000 Employees
Rakuten Advertising operates in the affiliate and partner marketing space, delivering performance-driven solutions that help brands reach highly engaged audiences from awareness through activation. It designs ad experiences intended to deliver the right message at the right moment to drive attention, action, loyalty, and value for both brand and affiliate partners. The company relies on a global partner network and its owned-and-operated properties to reach audiences in ways that differentiate its offerings. As a division of Rakuten Inc., it sits within a larger internet services group with a long industry presence. Its customers are leading brands seeking scalable, data-driven partner programs that deliver measurable performance in commerce. Based in San Mateo, California, Rakuten Advertising operates as a division of Rakuten Inc., with its corporate headquarters in New York City and a global footprint; in 2026 it launched Mirai, an AI agent to streamline affiliate campaign management.
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