Rakuten Asia Pte Ltd Email Format

Software DevelopmentCentral Region, Singapore201-500 Employees

Rakuten Asia Pte. Ltd. functions as Rakuten's Asia Regional Headquarters, based in Singapore's central business district. It was established in August 2012 as part of Rakuten's expansion strategy and includes multiple business lines that deliver value-added services to Rakuten's global network. The unit focuses on creating advertising products, guiding product strategy, and managing data to support Rakuten's digital operations. As a component of Rakuten Group, a global internet services company with a wide geographic footprint, Rakuten Asia contributes to the group's regional and digital capabilities.

The organization serves Rakuten Group's internal customers—its businesses and ecosystem partners—operating as a regional hub to strengthen core capabilities for a digital environment. A notable development within Rakuten's broader ecosystem in 2025 is the launch of an AI-powered product listing support feature for Rakuma, reflecting ongoing product and data initiatives across the group.

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