Insights

Market Leadership Rakuten Advertising's position as a leader in performance-driven marketing with the largest affiliate partner network presents a significant opportunity to collaborate with top brands seeking advanced audience engagement solutions across multiple regions.

Innovative Technology The company's deployment of AI-backed technologies and recent launch of AI-driven Partnership Discovery solutions in the Asia-Pacific market indicate a strong focus on leveraging cutting-edge tools to optimize campaigns, offering prospects innovative advertising avenues.

Award-Winning Reputation Consistently recognized at industry awards for excellence in publisher development, paid social, and strategy, Rakuten Advertising demonstrates a proven track record of delivering impactful marketing solutions—appealing to clients aiming for recognized and reliable partners.

Global Presence With operations spanning North America, EMEA, APAC, and LATAM, Rakuten Advertising's extensive international footprint enables tailored solutions for multinational brands seeking expansive, region-specific marketing expertise.

Strategic Partnerships Recent collaborations, such as the partnership with Marcode to enhance link security, highlight Rakuten's commitment to strategic alliances, creating opportunities for joint ventures, tech integrations, and expanded network solutions to potential clients.

Rakuten Advertising Tech Stack

Rakuten Advertising uses 8 technology products and services including Couchbase, Microsoft PowerPoint, Okta, and more. Explore Rakuten Advertising's tech stack below.

  • Couchbase
    Database
  • Microsoft PowerPoint
    Editors
  • Okta
    Identity Verification
  • TensorFlow
    Machine Learning
  • Zabbix
    Miscellaneous
  • Laravel
    Web Frameworks
  • CSS
    Web Tools And Plugins
  • Facebook
    Widgets

Media & News

Rakuten Advertising's Email Address Formats

Rakuten Advertising uses at least 3 format(s):
Rakuten Advertising Email FormatsExamplePercentage
First.Last@rakuten.comJohn.Doe@rakuten.com
89%
F.Last@rakuten.comJ.Doe@rakuten.com
7%
First.L@rakuten.comJohn.D@rakuten.com
2%
Last.First@rakuten.comDoe.John@rakuten.com
1%
First.Middle@rakuten.comJohn.Michael@rakuten.com
1%
First.Last@rakutenmarketing.comJohn.Doe@rakutenmarketing.com
75%
FLast@rakutenmarketing.comJDoe@rakutenmarketing.com
16%
FirstLast@rakutenmarketing.comJohnDoe@rakutenmarketing.com
8%
First.Middle@rakutenmarketing.comJohn.Michael@rakutenmarketing.com
1%
First.Last@rakutenadvertising.comJohn.Doe@rakutenadvertising.com
98%
Fir.Last@rakutenadvertising.comJoh.Doe@rakutenadvertising.com
1%
First.Middle@rakutenadvertising.comJohn.Michael@rakutenadvertising.com
1%

Frequently Asked Questions

Where is Rakuten Advertising's headquarters located?

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Rakuten Advertising's main headquarters is located at 800 Concar Drive San Mateo, California 94402 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Rakuten Advertising's official website and social media links?

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Rakuten Advertising's official website is rakutenadvertising.com and has social profiles on LinkedIn.

What is Rakuten Advertising's NAICS code?

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Rakuten Advertising's NAICS code is 5112 - Software Publishers.

How many employees does Rakuten Advertising have currently?

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As of February 2026, Rakuten Advertising has approximately 863 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo And Chairman: S. M.Chief Executive Officer: D. E.Chief Executive Officer: H. N.. Explore Rakuten Advertising's employee directory with LeadIQ.

What industry does Rakuten Advertising belong to?

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Rakuten Advertising operates in the Software Development industry.

What technology does Rakuten Advertising use?

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Rakuten Advertising's tech stack includes CouchbaseMicrosoft PowerPointOktaTensorFlowZabbixLaravelCSSFacebook.

What is Rakuten Advertising's email format?

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Rakuten Advertising's email format typically follows the pattern of First.Last@rakuten.com. Find more Rakuten Advertising email formats with LeadIQ.

When was Rakuten Advertising founded?

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Rakuten Advertising was founded in 1996.

Rakuten Advertising

Software DevelopmentCalifornia, United States501-1000 Employees

Rakuten Advertising leads the affiliate and partner marketing industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.

At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.

We leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.

Backed by industry-leading AI-backed technology, and the largest partner network in affiliate marketing, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

Section iconCompany Overview

Headquarters
800 Concar Drive San Mateo, California 94402 United States
NAICS Code
5112 - Software Publishers
Founded
1996
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    Rakuten Advertising's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Rakuten Advertising's revenue is estimated to be in the range of $500M$1B

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