Strong Industry Reputation The Raleigh Regional Association of REALTORS® has received national recognition, evidenced by the 2025 ASAE Power of Associations Gold Award, highlighting its excellence in community engagement, inclusion, and ethical standards. This positive reputation can be leveraged to build partnerships or introduce value-added services aligned with its community involvement initiatives.

Growing Membership and Outreach Recent activities such as the inaugural Gala and Affiliate Expo indicate ongoing efforts to expand member engagement and partnership networks. Targeting related real estate service providers, tech vendors, and community organizations could present opportunities for collaboration or service offerings tailored to their outreach initiatives.

Leadership Transition The recent retirement of former CEO Dave Phillips and the hiring of new leadership suggests an openness to innovative strategies and partnerships. Engaging with the board or leadership team could unlock opportunities aligned with their vision for service enhancement and organizational growth.

Significant Revenue Base With an annual revenue ranging from $50 million to $100 million and a moderate-sized staff, the organization has substantial budget capacity for investment in technology, member services, or community programs. Tailoring solutions that support their strategic initiatives can unlock valuable sales opportunities.

Technology Utilization The association employs advanced digital tools like Google Analytics, Facebook Pixel, and cloud services, demonstrating a tech-savvy environment receptive to digital marketing, data analytics, and platform integrations. Offering innovative technology solutions can align with their ongoing efforts to enhance member services and community engagement.