Customer Loyalty Rallye Lexus has been honored with the 'Elite of Lexus' Award for multiple consecutive years, indicating a strong reputation for customer service and loyalty, which could be leveraged to introduce premium and maintenance services.

Electric Vehicle Innovation The recent launch of Lexus’s BEV concept car, LF-ZC, and the goal to become fully electric by 2035 presents an opportunity to offer electric vehicle charging solutions, EV accessories, and related maintenance services to both current and future electric vehicle customers.

Market Position With a revenue range of $25M to $50M and a long-standing presence in New York, Rallye Lexus is a key player in the local luxury automotive market, making it a suitable partner for targeted advertising campaigns and technology integrations.

Technology Engagement Rallye Lexus’s use of advanced digital advertising tools such as Amazon Advertising, Oracle BlueKai, and YouTube indicates openness to innovative marketing channels, which could be utilized to promote new EV models, service offerings, and dealership events.

Expansion Opportunities Since Rallye Group has expanded its franchises to include Acura, smart, and Sprinter, there is potential to cross-sell electric vehicle accessories and services across multiple brands, catering to a broader customer base interested in electric and smart mobility solutions.