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Rapala VMC Employee Directory

Sporting Goods ManufacturingFinland201-500 Employees

Rapala VMC is a Finland-based sporting goods manufacturer that develops and markets fishing gear and related products for anglers worldwide. The company employs between 201 and 500 people. In 2025, Cyrille Viellard was appointed president and CEO, with the appointment effective March 7, 2025, and Travis Tuma was named vice-president of sales in October 2025. In February 2026, Rapala VMC announced a distribution partnership with Okuma Fishing Tackle Co., Ltd. to add Okuma's product range to Rapala Australia's portfolio. Reported annual revenue is in the range of $100 million to $250 million.

Find Rapala VMC employees' phone numbers or email addresses

Rapala VMC Global Highlights

Location
Employees

Europe
143

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  • Finland
    83
  • France
    24
  • United Kingdom Of Great Britain And Northern Ireland
    10
  • Estonia
    7
  • Sweden
    4
  • Italy
    3
  • Germany
    2
  • Netherlands
    2
  • Lithuania
    1
  • Romania
    1
  • Belgium
    1
  • Austria
    1
  • Ukraine
    1
  • Croatia
    1
  • Norway
    1
  • Spain
    1

North America
57

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  • United States Of America
    42
  • Canada
    13
  • Mexico
    2

Asia
10

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  • Indonesia
    4
  • Singapore
    2
  • India
    2
  • China
    2

Africa
3

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  • South Africa
    3

South America
3

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  • Chile
    3

Oceania
1

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  • Australia
    1

Rapala VMC's Leadership

  • Chief Executive Officer at Rapala VMC
    C. V.
    Chief Executive Officer
    Mobile Phone
  • Chief Financial Officer at Rapala VMC
    M. T.
    Chief Financial Officer
    Mobile Phone
  • Vice President Operations at Rapala VMC
    S. A.
    Vice President Operations
    Mobile Phone
  • Vice President Of Sales & Marketing at Rapala VMC
    M. V. B.
    Vice President Of Sales & Marketing
    Mobile Phone
  • Vice President Operations at Rapala VMC
    S. D. C.
    Vice President Operations
    Mobile Phone
  • President & Managing Director - Rapala Canada at Rapala VMC
    D. A. N.
    President & Managing Director - Rapala Canada
    Mobile Phone
  • President And Chief Executive Officer at Rapala VMC
    J. K.
    President And Chief Executive Officer
    Mobile Phone
  • Head Of Supply Chain Development at Rapala VMC
    M. M.
    Head Of Supply Chain Development
    Mobile Phone

Rapala VMC Employee Metrics

100%
50%
0%
2026
2025
  • Retail
  • Sales
  • Product Management
  • Accounting
  • Business
  • Other
  • Supply Chain

Contact profiles from Rapala VMC

Name
Title
Contact
Location
Last Update
  • Chief Executive Officer at Rapala VMC
    C. V.
    Chief Executive Officer
    Mobile Phone
    Finland, Uusimaa
    Jul 10, 2026
  • President & Managing Director - Rapala Canada at Rapala VMC
    D. A. N.
    President & Managing Director - Rapala Canada
    Mobile Phone
    Canada
    Aug 27, 2026
  • Chief Financial Officer at Rapala VMC
    M. T.
    Chief Financial Officer
    Mobile Phone
    Finland, Uusimaa
    Aug 27, 2026
  • Chairman Of The Board at Rapala VMC
    E. V.
    Chairman Of The Board
    Mobile Phone
    FINLAND
    Apr 10, 2023
  • President And Chief Executive Officer at Rapala VMC
    J. K.
    President And Chief Executive Officer
    Mobile Phone
    FINLAND
    Oct 31, 2023
  • Vice President Operations at Rapala VMC
    S. A.
    Vice President Operations
    Mobile Phone
    Aug 23, 2026
  • Vice President Of Sales & Marketing at Rapala VMC
    M. V. B.
    Vice President Of Sales & Marketing
    Mobile Phone
    Canada, Ontario
    Aug 27, 2026
  • Head Of Supply Chain Development at Rapala VMC
    M. M.
    Head Of Supply Chain Development
    Mobile Phone
    Finland, Uusimaa
    Aug 27, 2026
  • Vp, Product Development & Innovations Emea at Rapala VMC
    A. C.
    Vp, Product Development & Innovations Emea
    Mobile Phone
    France, Auvergne-Rhône-Alpes
    Aug 27, 2026
  • Sr. Vice President - Sales, Operations And People & Culture at Rapala VMC
    D. N.
    Sr. Vice President - Sales, Operations And People & Culture
    Mobile Phone
    Canada, Ontario
    Aug 27, 2026

Frequently Asked Questions

What is Rapala VMC known for?

Minus sign iconPlus sign iconRapala VMC was founded in 1936 and operates in the Sporting Goods Manufacturing industry. You can contact Rapala VMC's main corporate office by phone at
+1-604-263-****
. Explore Rapala VMC's company overview page for more information.

What is Rapala VMC's most common email format?

Minus sign iconPlus sign iconRapala VMC employees' email format typically follows the pattern of First.Last@rapalavmc.com. Trying to find reliable and up-to-date employee contact data? Find more Rapala VMC email formats with LeadIQ.

How many employees does Rapala VMC have currently?

Minus sign iconPlus sign iconRapala VMC has approximately 296 employees as of August 2026. These team members are located across 6 continents, including Europe, North America and Asia.

Who are Rapala VMC's key employees and leadership?

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As of August 2026, Rapala VMC's key employees include:

  • Chief Executive Officer: C. V.
  • Chief Financial Officer: M. T.
  • Vice President Operations: S. A.
  • Vice President Of Sales & Marketing: M. V. B.
  • Vice President Operations: S. D. C.

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