Niche Adhesives RapidBond offers a unique FlexaMix starch mixing system that eliminates starch additives, reduces starch consumption, and enables consistent viscosity. This positions the company to target corrugated and converting manufacturers seeking material cost reductions and process simplification.

Payback Focus With an average payback period of 8–12 months for the FlexaMix unit, sales conversations can emphasize rapid ROI, appealing to operations leaders and procurement teams aiming to improve margins and capital efficiency.

Sustainability Angle The ability to use untreated wash water in starch adhesive production and lower energy-related metrics (lower cook, storage, and gel temperatures) provides a sustainability narrative that may resonate with suppliers and end-users pursuing greener manufacturing practices.

North and Latin America Target expansion within North and Latin American corrugated and converting facilities, focusing on regions with growing packaging demand and where rapid deployment of cost-saving adhesive solutions can gain early adopter advantages.

Tech and Support Leverage the innovative mix tank redesign and exclusive Viscometer as differentiators in competitive bids, offering customers a clear technical value proposition, strong after-sales support, and potential bundled services to lock in long-term contracts.