Digital Marketing Upsell Rasky Baerlein already relies on a WordPress based SEO stack with Site Kit and Google Search Console, indicating readiness for expanded digital marketing services. This presents an opportunity to upsell an integrated PR driven content platform that combines search optimization, analytics dashboards, and media outreach to boost client results and retention.

Public Affairs Growth With a Washington office and recent leadership hires, the firm is positioned to expand its government affairs and public policy offerings. Propose stakeholder mapping, regulatory communications and lobbying compliance solutions to attract corporate and nonprofit clients in regulated industries.

PR Analytics Enhancement For a firm focused on media, politics and business, offering advanced media monitoring, sentiment analysis, crisis intelligence and PR impact dashboards would complement current work and differentiate the practice. This can support cross selling across clients and increase the value of campaigns.

Talent Enablement Solutions Growth momentum and senior level recruitment point to a need for scalable talent management and training tools. Offering onboarding programs, performance management, learning platforms and employee engagement solutions could help Rasky scale while improving staff retention and client service quality.

Security and Collaboration The existing use of Microsoft 365 and a security oriented site setup suggests room for enhanced security, compliance and collaboration capabilities. Propose identity protection, data loss prevention, secure client portals and governance to support a distributed team and protect client communications.