Insights

Global Leadership RATIONAL AG is a recognized global market leader in professional cooking systems with over 1,000,000 units deployed worldwide, indicating a substantial installed base and consistent demand across international markets, which presents numerous expansion and upgrade opportunities.

Innovation Focus The company's recent launches of advanced systems like iCareSystem AutoDose and the award-winning iHexagon demonstrate a commitment to innovation and energy efficiency, highlighting potential opportunities to promote the adoption of cutting-edge, sustainable cooking solutions.

Market Presence Active participation in key industry events such as NAFEM, TrendTalk, and CATEX shows RATIONAL’s strong engagement within the professional catering and foodservice sectors, opening doors for targeted outreach to event attendees and industry thought leaders.

Customer Satisfaction With high customer recommendation rates reaching 98 percent in major markets, RATIONAL’s reputation for product reliability and customer support presents opportunities to leverage success stories for upselling, cross-selling, and expanding existing client accounts.

Sustainability Credentials Recognition for environmental sustainability and energy-efficient innovations positions RATIONAL as a preferred partner for businesses looking to enhance their sustainability profile, enabling sales efforts focused on eco-conscious operators seeking advanced, energy-saving cooking technologies.

Similar companies to RATIONAL AG

RATIONAL AG Tech Stack

RATIONAL AG uses 8 technology products and services including AutoCAD, Usercentrics, SAP Integration Suite, and more. Explore RATIONAL AG's tech stack below.

  • AutoCAD
    Cad & Graphics
  • Usercentrics
    Consent Management
  • SAP Integration Suite
    Data Integration
  • PostgreSQL
    Database
  • React
    Javascript Frameworks
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Tandem
    Team Collaboration
  • gRPC
    Web Frameworks

Media & News

RATIONAL AG's Email Address Formats

RATIONAL AG uses at least 1 format(s):
RATIONAL AG Email FormatsExamplePercentage
F.Last@rational-online.comJ.Doe@rational-online.com
96%
L.First@rational-online.comD.John@rational-online.com
2%
First.Last@rational-online.comJohn.Doe@rational-online.com
1%
LastFirst@rational-online.comDoeJohn@rational-online.com
1%

Frequently Asked Questions

Where is RATIONAL AG's headquarters located?

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RATIONAL AG's main headquarters is located at Siegfried-Meister-Straße 1, Landsberg am Lech, Bavaria 86899, DE. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is RATIONAL AG's phone number?

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You can contact RATIONAL AG's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RATIONAL AG's official website and social media links?

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RATIONAL AG's official website is rational-online.com and has social profiles on LinkedIn.

How much revenue does RATIONAL AG generate?

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As of October 2025, RATIONAL AG's annual revenue is estimated to be $1.2B.

What is RATIONAL AG's SIC code NAICS code?

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RATIONAL AG's SIC code is 5112 - Stationery and Office Supplies NAICS code is 333 - Machinery Manufacturing.

How many employees does RATIONAL AG have currently?

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As of October 2025, RATIONAL AG has approximately 1.8K employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: P. S.Cfo: J. W.Cto: R. W.. Explore RATIONAL AG's employee directory with LeadIQ.

What industry does RATIONAL AG belong to?

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RATIONAL AG operates in the Machinery Manufacturing industry.

What technology does RATIONAL AG use?

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RATIONAL AG's tech stack includes AutoCADUsercentricsSAP Integration SuitePostgreSQLReactSalesforce Marketing CloudTandemgRPC.

What is RATIONAL AG's email format?

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RATIONAL AG's email format typically follows the pattern of F.Last@rational-online.com. Find more RATIONAL AG email formats with LeadIQ.

When was RATIONAL AG founded?

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RATIONAL AG was founded in 1973.

RATIONAL AG

Machinery ManufacturingGermany1001-5000 Employees

For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers.

Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units.

With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.

Imprint: http://rat.ag/c/Yz9xW3
Data privacy: https://www.rational-online.com/en_xx/data-protection/
Netiquette and privacy policies: https://www.rational-online.com/en_xx/dc/socialmedia/

Section iconCompany Overview

Headquarters
Siegfried-Meister-Straße 1, Landsberg am Lech, Bavaria 86899, DE
Phone number
SIC Code
5112 - Stationery and Office Supplies
NAICS Code
333 - Machinery Manufacturing
Founded
1973
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    RATIONAL AG's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    RATIONAL AG's revenue is estimated to be in the range of $500M$1B

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