Targeted markets Opportunity to expand sales into water, wastewater, oil & gas, and industrial infrastructure sectors where Raven Lining Systems already has a strong corrosion protection and containment product offering. Emphasize lifecycle cost benefits and long-term reliability to align with utility and facility upgrade budgets.

Certified Applicators Leverage the network of 50+ Certified Applicators as on-the-ground sales channels and service delivery partners. Focus on expanding the applicator base in underpenetrated regions and offering joint marketing, training, and incentives to accelerate project onboarding.

Expansion readiness Recent updates to AquataPoxy line indicate ongoing product development and responsiveness to specific corrosion/chemical resistance needs. Position Raven as a solution provider for specialized, high-performance coatings in aging infrastructure upgrade projects.

Financial scope Mid-range revenue potential (1M–10M) with a clear growth trajectory through project-based coatings deployments. Target mid-sized utilities, refineries, and municipal contracts that require durable lining solutions with proven chemical resistance.

Competitive positioning Strategic alignment with VersaFlex post-merger offers broader capabilities and scale. Propose joint opportunities or co-sell arrangements to compete for larger bids and leverage shared resources in technical servicing and supply chain integration.