Market positioning Target brand and event partnerships with independent bookstores and author events networks to expand visibility in the writing and editing space, leveraging their Seattle presence and small team to tailor co-marketing opportunities.

Events & experiences Capitalize on author events and community engagement by offering event management, marketing, and logistics services to bookstores and literary venues, given leadership changes and ongoing need for compelling programming.

Corporate pilot leverage Promote and expand corporate pilot programs that align with the future of work concepts, targeting companies exploring work-from-anywhere policies and experiential learning with writing/editing services as a deliverable.

Digital marketing Offer end-to-end digital marketing support (email, segmentation, automation) to small publishing and bookstore clients using their current tech stack (Klaviyo, Mautic, Constant Contact, Google tools) to improve customer reach and retention.

Strategic partnerships Propose enterprise collaborations with regional book retailers and academic publishers to scale services, leveraging their revenue range and growth trajectory to pitch larger contracts and retainers.