Targeted Audience Potential cross-sell and upsell opportunities to riders and fans by offering new and pre-owned Harley-Davidson motorcycles, riding gear, genuine parts, and accessories to Rawhide Harley-Davidson's existing customer base through personalized campaigns.

Local Expansion Leverage Rawhide’s Kansas City metro presence and high event activity to propose regional promotions, service packages, and loyalty programs to increase foot traffic and repeat visits at the Olathe showroom.

Service Ecosystem Position maintenance plans, extended service offerings, and certified Harley-Davidson diagnostics to boost service revenue, capitalize on authorized Harley-Davidson service relationships, and improve customer lifetime value.

Digital Engagement Utilize their tech stack and high event cadence to implement targeted digital campaigns, retargeting, and content that drives showroom visits, test rides, and gear purchases from online audiences.

Financial Leverage Align financing offers, promotional pricing, and trade-in programs with Rawhide’s revenue tier to accelerate motorcycle and gear sales, while gathering data to optimize pricing and promotions.