Mission aligned Leverage RAWZ’s strong social impact story and commitment to donate profits to service dogs and injuries to engage retailers and distributors with purpose-driven branding, appealing to customers who values sustainability and social responsibility.

Private label potential With a focus on minimally processed, high-meat recipes and a growing product line, explore private label or co-branding opportunities with pet specialty retailers seeking premium, nutrition-forward options.

Expanding portfolio Recent launches including Lower Phosphorus canned pâtés, 10+ Essentials dry cat food, and air-dried options indicate a willingness to diversify; target retailers with multi-SKU proposals to increase basket size.

Channel growth Active e-commerce and omnichannel tech stack (Shopify, WooCommerce, WordPress, HubSpot Analytics) coupled with new retailer resources suggest opportunities to partner on retailer education programs, in-store demos, and digital campaigns.

Regional expansion New leadership additions and territory management appointments signal growth; identify regional distributors and pet retailers in West Coast and Midwest to accelerate market penetration and ensure endemic service.