Digital Engagement Ray Middle School is actively utilizing a range of digital tools such as Google Analytics, Google Custom Search, and web development technologies like Ruby on Rails and PHP, indicating a focus on enhancing online engagement and website performance. This presents opportunities to offer advanced digital tools or analytics services to further optimize their digital presence.

Technology Infrastructure The school’s tech stack includes popular cloud-hosted libraries and transaction systems like Stripe, suggesting openness to integrating innovative technology solutions. Potential sales avenues include payment processing enhancements, e-learning platforms, or integrated communication tools tailored for educational institutions.

Website Modernization Recent website updates with services like SmartSites and a comprehensive communication system like ParentSquare show a commitment to digital modernization and parent engagement. Selling additional website optimization, cybersecurity, or parent-teacher communication solutions could align with their ongoing digital initiatives.

Leadership & Growth Frequent leadership changes with interim and new superintendents may indicate a focus on strategic leadership development and process improvements. Opportunities exist to offer leadership training, organizational consulting, or solutions that support administrative efficiency and stakeholder communication.

Market Position & Revenue Range With a revenue projected between $1M and $10M and a relatively small team, Ray Middle School operates within a niche educational market. Tailored, scalable solutions such as cost-effective software, grant management, or community engagement platforms could meet their specific budget and operational needs.