Niche Market Focus Ray Ontko & Co specializes in database reporting solutions for mid-sized organizations, providing tailored services that can appeal to similar companies looking for personalized and high-quality data management support.

Regional and National Reach With a presence in the Midwest and a national client base, there are opportunities to expand outreach to industries across various regions seeking expert database reporting and consulting services.

Technology Expertise Utilizing platforms like Google Workspace and open-source server technologies suggests flexibility and cost-efficiency—offering a competitive edge when pitching scalable, secure, and cost-effective IT solutions to prospective clients.

Growth Potential Given the company's revenue range of up to $10 million within a small to mid-sized team, there is potential to upsell advanced data analytics, reporting automation, or cloud migration services to existing clients seeking to modernize their IT infrastructure.

Competitive Landscape Positioned among mid-level consulting firms with similar size and revenue, Ray Ontko & Co can differentiate itself by emphasizing quality customer service and rapid response, appealing to clients valuing personalized attention over larger, less agile competitors.