Insights

Strong Industry Presence RDO Equipment Australia operates across diverse sectors including agriculture, construction, forestry, and mining, providing extensive opportunities to upsell specialized machinery, parts, and maintenance services tailored to each industry segment.

Recent Facility Expansion The opening of a state-of-the-art dealership in Wellcamp demonstrates RDO's commitment to growth and innovation, providing sales teams with prospects for premium equipment, advanced technological solutions, and expanded after-sales support contracts.

Innovative Technology Adoption Partnerships with Ecorobotix to introduce AI-enabled sprayer technology suggest strong demand for high-tech agricultural solutions, creating revenue opportunities in smart farming equipment and related digital services.

Key Strategic Partnerships Collaborations with companies like SoundPoint and Ecorobotix indicate RDO's focus on connectivity and automation, opening channels to offer integrated digital infrastructure, AI systems, and IoT solutions to their existing customer base.

Growth in Australian Market With multiple dealership locations and ongoing investments, RDO Equipment presents potential for increased sales of machinery, parts, and service contracts by targeting expanding sectors in agriculture, construction, and environmental management within Australia.

RDO Equipment Australia Tech Stack

RDO Equipment Australia uses 8 technology products and services including AppNexus, Google Analytics Enhanced eCommerce, WP Rocket, and more. Explore RDO Equipment Australia's tech stack below.

  • AppNexus
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • WP Rocket
    Caching
  • Underscore.js
    Javascript Libraries
  • X-XSS-Protection
    Security
  • Microsoft Exchange
    Storage
  • Timesheets
    Time Tracking
  • Gravity Forms
    Web Platform Extensions

Media & News

RDO Equipment Australia's Email Address Formats

RDO Equipment Australia uses at least 1 format(s):
RDO Equipment Australia Email FormatsExamplePercentage
First.Last@rdoequipment.com.auJohn.Doe@rdoequipment.com.au
88%
FLast@rdoequipment.com.auJDoe@rdoequipment.com.au
10%
First.MiddleLast@rdoequipment.com.auJohn.MichaelDoe@rdoequipment.com.au
1%
LF@rdoequipment.com.auDJ@rdoequipment.com.au
1%

Frequently Asked Questions

Where is RDO Equipment Australia's headquarters located?

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RDO Equipment Australia's main headquarters is located at 147 Archerfield Road Richlands, Queensland 4077 Australia. The company has employees across 3 continents, including OceaniaAfricaNorth America.

What is RDO Equipment Australia's official website and social media links?

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RDO Equipment Australia's official website is rdoequipment.com.au and has social profiles on LinkedIn.

What is RDO Equipment Australia's NAICS code?

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RDO Equipment Australia's NAICS code is 333 - Machinery Manufacturing.

How many employees does RDO Equipment Australia have currently?

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As of May 2026, RDO Equipment Australia has approximately 264 employees across 3 continents, including OceaniaAfricaNorth America. Key team members include Chief Financial Officer: M. H.Head Of People & Culture: J. D.Head Of Information & Technology: M. R.. Explore RDO Equipment Australia's employee directory with LeadIQ.

What industry does RDO Equipment Australia belong to?

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RDO Equipment Australia operates in the Machinery Manufacturing industry.

What technology does RDO Equipment Australia use?

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RDO Equipment Australia's tech stack includes AppNexusGoogle Analytics Enhanced eCommerceWP RocketUnderscore.jsX-XSS-ProtectionMicrosoft ExchangeTimesheetsGravity Forms.

What is RDO Equipment Australia's email format?

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RDO Equipment Australia's email format typically follows the pattern of First.Last@rdoequipment.com.au. Find more RDO Equipment Australia email formats with LeadIQ.

When was RDO Equipment Australia founded?

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RDO Equipment Australia was founded in 1968.

RDO Equipment Australia

Machinery ManufacturingQueensland, Australia201-500 Employees

The year is 1968. 26-year-old potato farmer, Ron Offutt, is farming alongside his father in Minnesota, US, operating John Deere equipment rented from his local dealership. Later that same year, Ron purchases that local dealership and grows it into a company with more than 75 stores across nine states. 

Fifty years later, RDO Equipment is one of the world’s largest John Deere and Vermeer dealers. 

Continuing a 60-year Australian legacy of innovation, RDO Equipment is the official dealer partner for John Deere Construction and Forestry equipment in Australia (excluding WA), a John Deere agricultural and turf equipment dealer in 22 QLD, NSW & NT locations, and also operates the Vermeer Australia equipment dealership business.

RDO operates out of 28 dealership locations across Australia and proudly employs more than 800 staff providing expert sales, parts and service support to customers across the agricultural, roads, environmental, landscaping, mining, road, and forestry sectors.

Section iconCompany Overview

Headquarters
147 Archerfield Road Richlands, Queensland 4077 Australia
NAICS Code
333 - Machinery Manufacturing
Founded
1968
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    RDO Equipment Australia's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    RDO Equipment Australia's revenue is estimated to be in the range of $10M$25M

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