Growth through expansion Reach Counseling has recently opened a new location in Neenah, Wisconsin, signaling geographic diversification and increased service reach. This presents an opportunity to introduce scalable trauma and prevention programs to neighboring communities, as well as cross-location training and standardized service offerings.

Leadership transition A new CEO Misty Pickett appointed in 2026 highlights a strategic shift toward long-term sustainability and innovation. This creates a window for executive-aligned partnerships, pilots of new programs, and co-branded community initiatives that leverage fresh leadership momentum.

Strategic initiatives Launch of the Reach Forward initiative indicates a focus on growth and impact. Sales opportunities include collaboration on grant-driven programs, donor engagement packages, and services aligned with performance metrics that appeal to funders and community stakeholders.

Comprehensive services As a holistic sexual assault service provider offering prevention education, victim advocacy, trauma counseling, and offender treatment, Reach Counseling can be a gateway to bundled service proposals, referral partnerships, and integrated care networks with schools, hospitals, and social services.

Community partnerships Historically active with local universities and community organizations, Reach Counseling’s collaboration track record suggests potential for co-sponsored events, training programs, and technology-enabled outreach through their existing platforms to expand reach and referral pipelines.