Reactive Reality Employee Directory
IT Services and IT ConsultingStyria, Austria11-50 Employees
Reactive Reality develops virtual try-on and fashion image generation technology for the retail sector. Its PICTOFiT platform lets brands and retailers add virtual dressing rooms and photorealistic shopper avatars to websites, apps, and in-store experiences, generating on-demand visuals from existing product photos. The resulting assets support multiple stages of a product’s lifecycle, including design, planning, visual merchandising, and virtual fitting, with retailers reporting around sixfold sales growth. Based in Graz, Austria, the company operates as a small to mid-sized IT services and consulting firm serving fashion brands and retailers. In 2023 it announced a partnership with Microsoft, underscoring collaboration to advance its digital human stylist initiatives.
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