Insights

Global Reach and Adoption Reading Eggs has achieved extensive international penetration with over 10 million children using their programs across 169 countries, presenting opportunities to expand partnerships with educational institutions and government agencies worldwide.

Digital Engagement Strategies The company's focus on digital products, including innovative features like Monthly Themes and early learning programs, indicates a strong emphasis on interactive and engaging learning solutions that appeal to modern educational markets.

Recognition and Awards Receiving the Top Education Apps Provider Award in 2022 bolsters credibility, making it easier to position within competitive markets and facilitate sales to institutions seeking proven, award-winning digital learning tools.

Market Expansion Opportunities With a presence in the US, UK, Australia, and partnerships in multiple countries, there is a substantial opportunity to tailor marketing efforts for niche markets, expand product offerings, and increase sales through strategic geographic targeting.

Product Diversification The company's development of supplementary programs like Mathseeds and Reading Eggs Junior indicates potential for cross-selling comprehensive early education bundles to both schools and individual consumers, enhancing revenue streams.

Reading Eggs - Blake eLearning Tech Stack

Reading Eggs - Blake eLearning uses 8 technology products and services including Linkedin Insight Tag, MySQL, Impact Radius, and more. Explore Reading Eggs - Blake eLearning's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • MySQL
    Database
  • Impact Radius
    Hosting Panels
  • Element UI
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Google Analytics
    Web Analytics
  • jQuery Validation Plugin
    Web Tools And Plugins

Reading Eggs - Blake eLearning's Email Address Formats

Reading Eggs - Blake eLearning uses at least 1 format(s):
Reading Eggs - Blake eLearning Email FormatsExamplePercentage
First.Last@readingeggs.comJohn.Doe@readingeggs.com
48%
First@readingeggs.comJohn@readingeggs.com
2%
First.Last@readingeggs.comJohn.Doe@readingeggs.com
48%
First@readingeggs.comJohn@readingeggs.com
2%

Frequently Asked Questions

Where is Reading Eggs - Blake eLearning's headquarters located?

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Reading Eggs - Blake eLearning's main headquarters is located at 655 Parramatta Rd, Leichhardt, NSW 2040, AU. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Reading Eggs - Blake eLearning's phone number?

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You can contact Reading Eggs - Blake eLearning's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reading Eggs - Blake eLearning's official website and social media links?

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Reading Eggs - Blake eLearning's official website is readingeggs.com and has social profiles on LinkedIn.

What is Reading Eggs - Blake eLearning's NAICS code?

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Reading Eggs - Blake eLearning's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Reading Eggs - Blake eLearning have currently?

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As of October 2025, Reading Eggs - Blake eLearning has approximately 51 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Vice President Of Business Development: E. H.Marketing Project Manager: T. F.Direct Marketing Manager - Uk: T. K.. Explore Reading Eggs - Blake eLearning's employee directory with LeadIQ.

What industry does Reading Eggs - Blake eLearning belong to?

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Reading Eggs - Blake eLearning operates in the E-Learning Providers industry.

What technology does Reading Eggs - Blake eLearning use?

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Reading Eggs - Blake eLearning's tech stack includes Linkedin Insight TagMySQLImpact RadiusElement UIModernizrCloudflare Bot ManagementGoogle AnalyticsjQuery Validation Plugin.

What is Reading Eggs - Blake eLearning's email format?

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Reading Eggs - Blake eLearning's email format typically follows the pattern of First.Last@readingeggs.com. Find more Reading Eggs - Blake eLearning email formats with LeadIQ.

Reading Eggs - Blake eLearning

E-Learning ProvidersAustralia51-200 Employees

Blake eLearning came from humble beginnings 30 years ago in Australia, when CEO Matthew Sandblom set up a modest publishing company in a small attic in the Sydney suburb of Glebe.

Over time, the company has grown to the point where our award-winning products are used all over the world by millions of children. Now we have offices in Australia, United States and the United Kingdom, as well as partners in South Africa, New Zealand, Canada and China.  

The key to our success is simple—we are passionate about creating better ways for children to learn.

At the start, this meant publishing books that both teachers and students found easy and enjoyable to use. And while this is still a very successful part of what we do, in more recent times we’ve transitioned to digital education, which has transformed the way children are learning the core academic skills of literacy and numeracy.

Our flagship product Reading Eggs—our online reading program for ages two to 13—was launched in 2008, and today has been used by over 10 million children in 169 countries. This program is a true embodiment of everything we stand for—giving children better ways to learn by making it highly engaging, enjoyable and of course, effective. 

Following the success of Reading Eggs, we went on to create additional learning programs like Mathseeds, our online mathematics program for ages 3–9, and our latest Reading Eggs Junior, which launched in 2017 and is the most comprehensive early learning program for toddlers aged two to four.

Today, we’re proud to be a recognised leader in creating innovative and exciting learning resources for teachers, parents and children around the globe.

Section iconCompany Overview

Headquarters
655 Parramatta Rd, Leichhardt, NSW 2040, AU
Phone number
NAICS Code
6114 - Business Schools and Computer and Management Training
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Reading Eggs - Blake eLearning's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Reading Eggs - Blake eLearning's revenue is estimated to be in the range of $1M$10M

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