Partnerships & Sponsorships Real Betis Balompié actively engages in external partnerships across sectors, including a recent collaboration with Maurice Lacroix and an ongoing technology and services partnership with Vivaticket, indicating a receptive audience for sponsorships, co-branded campaigns, and exclusive access offers.

Digital & Ticketing Growth The club has formalized a seven-season exclusive technology partnership for ticketing with Vivaticket, signaling ongoing investment in digital ticketing, access control, and customer experience enhancements ideal for upsell opportunities, loyalty programs, and data-driven marketing.

Stadium & Experience Redevelopment activity at the Benito Villamarín Stadium is underway with Acciona tasked to carry out the first phase, presenting a selling point for premium seating, hospitality packages, sponsorships tied to venue modernization, and enhanced event experiences.

Multisport Platform Beyond football, Real Betis supports women’s football, futsal, and rowing, offering cross-sport partnership opportunities, merchandise extensions, and unified marketing initiatives to broaden sponsor reach across diverse fan segments.

Global Fan Engagement With more than 85,000 club members and over 590 worldwide peñas, there is a strong opportunity to target international markets for licensed products, regional partnerships, digital content distributions, and localized fan experiences to monetize the global supporter base.