DOOH Leader Real Digital Media offers NEOCAST, an enterprise class DOOH signage platform, indicating strong potential to upsell to larger retailers, healthcare and hospitality networks seeking scalable, standards-based digital signage solutions.

Mature Platform With NEOCAST launched in 2004 and ongoing feature innovations such as on-demand content, K-Series media players, SpotSwap and Player Trigger API, there are opportunities to cross-sell newer modules or managed services to existing customers and to target mid-market buyers seeking proven technology.

Stratacache Tie Being part of the STRATACACHE family suggests capability to leverage broader channel partnerships and co-selling opportunities to penetrate larger multi-site deployments and accelerate customer acquisition in DOOH segments.

Industry Presence Membership in the Digital Signage Federation and a track record across retail, healthcare, hospitality and food service indicate credibility with channel partners and potential for strategic alliances to expand market reach.

Growth Signals Recent product announcements in 2019 show a history of rapid feature expansion; combined with a revenue range in the low eight figures, there is room to engage prospects on ROI-focused use cases such as on-demand content, rapid content insertion, and API-driven playout automation.