Insights

Digital Identity Platform Real Grader specializes in building, managing and measuring the digital identities of real estate professionals, presenting a clear sales angle to offer enhanced online presence and credibility to agents needing stronger online profiles.

Comprehensive Identity Coverage Their proprietary scoring spans major sites and platforms including Realtor.com, Zillow, Homes.com, Google, Facebook, Instagram, Yelp, and personal/office websites, indicating opportunities to upsell tiered optimization and premium monitoring across multiple channels.

Free Value Hook A free grade report serves as a low-friction lead magnet, enabling timely follow-ups for premium subscription plans and ongoing services such as identity improvement, reputation management and performance analytics.

Tech Stack Fit With a tech stack including WordPress, HubSpot, Azure, Airtable and analytics tools, Real Grader is positioned to offer integrated marketing automation, CRM alignment and scalable digital identity improvements for real estate professionals.

Growth Potential Given revenue in the mid tens of millions and a focused niche in real estate, there are clear cross-sell opportunities with real estate marketing services, CRM-driven campaigns and expansion into additional platforms as they scale.

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Real Grader Tech Stack

Real Grader uses 8 technology products and services including iCIMS, WordPress, HubSpot, and more. Explore Real Grader's tech stack below.

Real Grader's Email Address Formats

Real Grader uses at least 2 email formats:
Real Grader Email FormatsExamplePercentage
First@realgrader.comJohn@realgrader.com
92%
First.Last@realgrader.comJohn.Doe@realgrader.com
8%

Frequently Asked Questions

What is Real Grader's official website and social media links?

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Real Grader's official website is realgrader.ai and has social profiles on LinkedIn and Crunchbase.

How much revenue does Real Grader generate?

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As of August 2026, Real Grader's annual revenue is estimated to be $25M - $50M.

What is Real Grader's SIC code and NAICS code?

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Real Grader's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Real Grader have currently?

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As of August 2026, Real Grader has approximately 30 employees across 3 continents, including North America, Europe and Asia. Key team members include Co-Founder And Chief Technology Officer: D. R., Creative Manager: M. H. and Digital And Social Media Content Manager: A. I. Explore Real Grader's employee directory with LeadIQ.

What industry does Real Grader belong to?

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Real Grader operates in the Advertising Services industry.

What technology does Real Grader use?

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Real Grader's tech stack includes iCIMS, WordPress, HubSpot, Windows Server, Microsoft Azure, Airtable, Vimeo and Piwik PRO Core.

What is Real Grader's email format?

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Real Grader's email format typically follows the pattern of First@realgrader.com. Find more Real Grader email formats with LeadIQ.

How much funding has Real Grader raised to date?

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As of August 2026, Real Grader has raised $1.4M in funding. The last funding round occurred on Apr 11, 2023.

When was Real Grader founded?

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Real Grader was founded in 2018.
Real Grader logo

Real Grader

Advertising ServicesConnecticut, United States11-50 Employees

Real Grader is a digital agency based in Fairfield, Connecticut, that focuses on building, managing, and measuring the online identities of professionals, with a particular emphasis on real estate agents. The company analyzes a professional’s digital footprint across major marketing sites and social platforms, then provides a proprietary reporting tool that highlights strengths and gaps in online presence, enabling clients to understand where their online real estate business is underrepresented or uncertain. Following the assessment, Real Grader offers services to improve the client’s digital identity, including a free grade report and tiered premium subscriptions for ongoing support.

Targeted at real estate professionals, the service aims to give clients control over how their business is represented online, helping them cultivate a unified and professional digital presence across sites such as Realtor.com, Zillow, Homes.com, social media, and their own websites. The company positions itself within the advertising services industry, delivering a combination of identity analysis, reporting, and improvement services designed to expand a client’s digital footprint while supporting their real estate activities.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1.4M

    Real Grader has raised a total of $1.4M of funding over 7 rounds. Their latest funding round was raised on Apr 11, 2023 as a Venture Round.

  • $25M - $50M

    Real Grader's revenue is estimated to be in the range of $25M - $50M

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