Stadium investment The club is actively investing in the Estadio José Zorrilla to reach UEFA Category 4 standards with a multi-million euro/sterling equivalent commitment and improvements to the training ground and youth academy. This presents opportunities to offer sponsorships, fan engagement solutions, stadium tech, and facility services aligned with the modernization drive.

Youth & academy With a youth academy project, a player development center and a youth school serving hundreds of students, there is potential to offer scouting, coaching partnerships, sponsorships for youth programs, digital learning platforms, and talent identification services.

Digital & data The tech stack includes Microsoft 365, analytics tools like Yandex Metrica, and web technologies, indicating openness to digital marketing, CRM enhancements, data-driven fan engagement, and potentially sponsorship activations tied to digital experiences and performance analytics.

Brand & fan base A solid fanbase of over 20,000 season-ticket holders and a stable club identity (white and violet) presents opportunities for merchandising partnerships, stadium activation packages, and localized marketing campaigns targeting engaged supporters.

Expansion readiness Recent and ongoing investments in stadium and training facilities, plus a strategy to strengthen the club’s competitive footprint in La Liga and beyond, create openings for B2B partnerships in hospitality, corporate events, venue management, and sponsorship assets across home and away programs.