AI driven expansion The company recently launched AI image search and AI and voice search capabilities, signaling a strong emphasis on innovative tech to improve user experience. This presents a sales opportunity to offer advanced AI/ML marketing tools, data analytics, and enhanced listing services to maintain their competitive edge.

Property ecosystem reach As New Zealand’s official property website with over 1.2 million monthly property seekers and partnerships across all real estate brands, there is a significant channel for upsell of premium listing formats, brand advertising, and targeted audience solutions to landlords, agents, and developers.

Mobile first growth A mobile app launched in 2022 indicates continued focus on mobile users. Sales opportunities exist for mobile engagement tools, push notification campaigns, in-app advertising, and mobile CRM integrations to boost agent and broker performance.

Data and analytics focus Past personnel changes in data science and an emphasis on analytics suggest a readiness to partner on data intelligence, audience insights, and reporting dashboards. This could translate into selling data enrichment, analytics partnerships, and tailored performance metrics for agents and agencies.

Market leadership stance Being the longest-standing property site and Great Place To Work certified signals credibility and stability. This can be leveraged to position premium partnerships, co-branded campaigns, and enterprise-level solutions to larger real estate teams seeking reliable digital presence.