RealSelf

Technology, Information and InternetNew York, United States51-200 Employees

RealSelf operates as a digital platform in the aesthetics space, expanding into a broader online ecosystem that centers users in their cosmetic journey. It combines verified patient experiences, guidance from board-certified experts, and contemporary technology to help individuals make informed decisions about skincare and aesthetic procedures. The platform supports the discovery of treatments and providers aligned with personal goals.

The company is based in New York, New York, and sits within the Technology, Information and Internet industry as a mid-sized organization. RealSelf traces its origins to 2006 as an aesthetics treatment booking and education site and has since broadened its digital offerings. In October 2025, RealSelf partnered with Storyarc, a Los Angeles-based design studio, to undertake its first full brand transformation in two decades.

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