Expansion opportunities The brand has recent store openings in multiple regions including Perth (AU) and Pacific, Missouri (US), signaling ongoing retail expansion and potential for wholesale partnerships or flagship-focused campaigns in new markets.

Executive leadership A new CEO appointed in 2025 indicates strategic shifts; engage for high-level partnership, distribution, or international growth discussions and to align on go-to-market plans.

Channel presence Global stockists such as Net-a-Porter, Intermix, and Revolve combined with flagship stores create a diversified distribution strategy; opportunities exist for exclusive drops, capsule collections, or co-branded campaigns with these retailers.

Brand momentum The brand has celebrity endorsements and a growing international profile, suggesting value in targeted influencer collaborations, premium event experiences, and limited-edition product drops to drive demand and sales velocity.

Product diversification Past launches include bridal and Sportif athleisure lines, indicating appetite for seasonal or category expansions; propose partnerships around cross-category assortments, licensing, or off-calendar collections to broaden revenue streams.