Global footprint Reborn operates across France, Poland, Russia, Morocco and Australia with a presence in four main lines (Packaging, Upcycling, Photogravure & Creation, B2B Technical Services) and exports to 60 countries, signaling cross-border selling opportunities and the potential to upsell packaging, recycling, and graphic services to established international clients.

Diverse capabilities The group combines packaging, upcycling, photogravure and technical services, enabling cross-sell to customers seeking integrated supply chains, sustainability-focused packaging solutions, and high-value B2B services, which can expand deal sizes with existing clients.

Sustainability focus Upcycling through XL Recycling and a clear culture of responsibility and transparency indicate a strong sustainability value proposition, making Reborn a compelling partner for brands pursuing circular economy goals and eco-friendly packaging innovations.

Digital maturity A powered IT approach with automation and digital differentiation suggests opportunities to offer software-enabled efficiencies, data-driven logistics, and interconnected supply chain solutions to optimize throughput and reduce costs for current customers.

Growth potential Growing international reach and a broad client base (300+ clients) across multiple industries, plus recent expansion in packaging and upcycling lines, provides a wide pool of cross-selling targets and expansion into adjacent markets for sustained account development.