Public record targeting Leverage the company’s core offering of public records data for targeted direct mail and telemarketing campaigns to expand penetration in government-adjacent services and marketing agencies serving Chicago area businesses.

Data product expansion Explore cross-sell opportunities by bundling additional data segments (mortgages, foreclosures, bankruptcies, new homeowners) with existing datasets to attract customers looking for comprehensive lead lists, especially in real estate, finance, and small business sectors.

Self-service accessibility Promote the self-serve access model hosted online for on-demand prospect lists to SMBs and marketing consultants, highlighting ease of use, downloadable lists, and direct mail or telemarketing readiness as a competitive advantage.

Tech-enabled marketing Position the tech stack and analytics capabilities (Snowplow, AWS, Google AdSense) as a differentiator for data quality, scalability, and campaign attribution to potential clients invested in data-driven marketing and compliance.

Growth-ready profile Target mid-market to small enterprise buyers in government-adjacent industries with annual revenues in the upper hundreds thousands to tens of millions, emphasizing cost-effective lead generation with high match rates and swift ROI.