Niche Market Focus Record USA specializes as a full entrance integrator for automated door systems, including ADA-compliant options and manual ICU doors, positioning it well to serve commercial, healthcare, and institutional clients requiring specialized access solutions.

Product Diversification The company represents both entryway automation and elegant revolving door systems through its sister organization Blasi, providing opportunities to cross-sell and offer comprehensive entrance solutions to clients across different sectors.

Growth Potential With annual revenues estimated between $10M and $50M and a staff of up to 200 employees, Record USA demonstrates strong growth capacity in the niche entrance automation market, making it a promising candidate for expanding client portfolios.

Technology Adoption The use of advanced tech stack components like Adobe Experience Manager, PWA, and Google Tag Manager suggests that the company has a digitally savvy approach, which can facilitate streamlined sales and customized service offerings.

Market Positioning Operating alongside major competitors with larger workforces and revenues indicates opportunities to differentiate through specialized products, quality service, and strategic partnerships aimed at growing market share.