Community Engagement The facility serves a broad community audience across ice skating, hockey and public skating, indicating strong potential for partnerships with local youth programs, schools, and recreational clubs to expand attendance and memberships.

Event and Sponsorship Historical success with regional championships and a notable brand presence suggests opportunities to secure event hosting, leagues, and sponsorship deals that can drive B2C and B2B revenue streams.

Tech Driven Existing tech stack including AWS, WordPress, WP Engine, Intercom, and analytics tools supports scalable marketing automation, customer engagement, and online ticketing, enabling upsell of memberships, lessons, and merchandise.

Financial Scale Reported revenue in the mid-range of small to midsize enterprises and an employee base of 11–50 positions the company as a target for partnerships with vendors offering facility services, equipment, and enterprise software to improve efficiency.

Growth Opportunities As a historic Armory repurposed for ice sports, there is potential to expand offerings (e.g., learn-to-skate programs, adult leagues, birthday parties) and pursue sponsorships or co-branded programs with local businesses to boost utilization and recurring revenue.