Expansion Opportunity Identify potential cross-market and cross-brand partnership opportunities as Red Lion expands beyond Salt Lake City into new locations (including recent Georgia and Philadelphia openings) to upsell corporate accounts, group bookings, and loyalty program collaborations.

Tech Enablement Leverage the company's technology stack (Power BI, Dynamics, Mautic, ZoomInfo) to propose integrated data-driven sales and marketing solutions, CRM automation, targeted campaigns, and business intelligence dashboards to optimize occupancy and guest engagement.

Midmarket Focus Position tailored hospitality packages for a small-to-mid-sized footprint (2-10 employees at the local property level) with scalable add-ons such as meeting spaces, event management, and local experiences to boost average daily rate and occupancy.

Awards & Visibility Use the recognition from IDEA Award and Pub of the Year to craft credibility-led outreach, offering premium branding, co-hosted events, and enhanced digital marketing collaborations to attract higher-spend guests and corporate customers.

Sustainability & Experience Highlight family-friendly, local-centric experiences and potential sustainability initiatives to appeal to traveler segments seeking value and authenticity, enabling partnerships with regional tourism boards and activity providers.