Digital Sales Enablement Opportunity to implement an online B2B ordering portal and CRM integration to streamline wholesale orders, invoicing, and customer data, aligning with the existing Microsoft stack for smoother adoption.

Inventory Optimization Leverage inventory management, demand forecasting, and supplier integration to reduce stockouts and improve order fill rates for seasonal floral cycles, supported by data from existing systems.

Tech Modernization Assess cloud hosting and security enhancements to replace on-prem Windows Server and IIS, enabling scalable hosting, disaster recovery, and improved cybersecurity for wholesale operations.

Competitive Positioning Differentiate through regional focus, exclusive flower offerings, and value-added services like targeted delivery options and flexible terms to compete with mid-sized wholesalers.

Analytics and Marketing Capitalize on current Microsoft 365 usage to deploy dashboards, customer segmentation, and marketing automation to grow repeat orders and optimize outreach to retailers.