Red Nose Employee Directory
Spectator SportsSão Paulo, Brazil51-200 Employees
Red Nose is a mid-sized Brazilian brand rooted in extreme sports that operates within the spectator sports sector from São Paulo. Founded in 1996, the company developed a brand identity centered on extreme sports, including fighting, big wave surfing, skateboarding, motocross, and skydiving. In 2002, Red Nose shifted to brand management and adopted licensing as its core approach rather than pursuing opportunistic licenses. The brand targets young consumers and athletes who identify with pushing limits, supported by sponsorships across diverse extreme disciplines. It maintains a network of around thirty licensees and offers a broad product range, with its pit bull logo signaling attitude, strength, and agility across sports such as vale-tudo, jiu-jitsu, tow-in, surf, skate, and skydiving.
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