MICE Attraction Target corporate event planners and conference organizers given Red Rock's near-100,000 square feet of flexible function space, advanced technology, and proximity to Las Vegas attractions to secure large meetings, incentives, conferences and exhibitions.

Luxury Experience Position premium guest experience, spa, fitness, fine dining and nightlife as differentiators to upsell to affluent travelers, incentive groups and VIP events seeking high-end hospitality packages.

Strategic Location Leverage the gateway to Red Rock Canyon and proximity to the Las Vegas Strip and McCarran Airport to attract weekend getaways, leisure travelers, and business combos who value convenience and scenic surroundings.

Integrated Tech Highlight wired/wireless Internet, 42 inch plasma TVs and advanced event technology to secure tech-forward clients, hybrid events, and corporate trainings that require reliable connectivity and modern AV capabilities.

Market Positioning Capitalize on the resort-casino blend with 87,000-square-foot casino, nightlife, and signature dining to cross-sell across dining, entertainment, and casino sponsorship opportunities to repeat guests and local businesses.