(RED) Employee Directory
Non-profit OrganizationsNew York, United States201-500 Employees
(RED) is a New York-based nonprofit founded in 2006 by Bono and Bobby Shriver to combat HIV/AIDS and other global health crises. It partners with iconic brands and public figures to develop products and experiences that mobilize consumer attention and involvement in health initiatives. The organization supports health programs by enabling testing, treatment, and care, with a focus on empowering health workers in places where inequities hinder pandemic responses. Its work sits at the crossroads of philanthropy and brand collaboration, translating public action into meaningful health outcomes. Based in New York, New York, it operates as a mid-sized nonprofit that engages with a diverse range of corporate partners. Recent collaborations include a partnership with Smiley Coffee 1972 in 2026, illustrating ongoing activity across consumer and lifestyle brands.
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