Redemption

Retail Luxury Goods and JewelryLombardy, Italy11-50 Employees

Redemption is a Milan, Lombardy-based brand in the luxury retail sector that centers on customization and artisanal craft. It partners with a network of premier Italian producers to create products across categories such as ready-to-wear, embroidery, leather goods, shoes, and bespoke bicycles, including a Rimini workshop for bike production. The result is a range of pieces designed to blend timeless design with high-quality workmanship rooted in Italian excellence.

Founded in 2013 by Gabriele Moratti and Daniele Sirtori, Redemption grew from a shared interest in freedom, invention, and individuality translated into fashion, leather goods, and bikes. The brand targets clients seeking unique, made-to-measure items that reflect personal taste and expert craftsmanship, produced through Italy's artisanal ecosystem. A May 2025 report notes Redemption's involvement in a motorsports event in Belleville, Kansas, illustrating activity beyond its core product lines.

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