Regional focus Target construction firms and fabricators in the Western US (Washington, Alaska, Hawaii) and nearby regions that require reliable structural and miscellaneous steel fabrication services.

Qualified workforce Leverage their AWS/WABO certified welders and adherence to AISC standards to position as a high-quality, compliance-focused partner for critical structural steel projects.

Mid-market potential With 11-50 employees and revenue in the 1-10 million range, pursue mid-market construction and manufacturing clients seeking dependable fabrication partners without high-volume constraints.

Service expansion Promote capabilities beyond structural steel to other metalworking services, offering integrated solutions for projects requiring multiple metalworking disciplines.

Digital outreach Utilize existing tech stack (Microsoft 365, NSONE) to support targeted outreach, project tracking, and collaboration with prospects, while highlighting compliance and quality assurance as differentiators.