Insights

Sustainability Demand Reduce focuses on eliminating single-use plastic with reusable drinkware, indicating a strong sustainability narrative and potential appeal to eco-conscious retailers, hospitality partners, and corporate procurement programs seeking greener sourcing.

Mid-Market Growth With 51-200 employees and revenue between 100M and 250M, Reduce sits in a scale-up segment that can benefit from channel partnerships, private-label opportunities, and wholesale distribution to expand market reach.

Omni-Channel Buy Existing tech stack includes e-commerce and payment platforms (Amazon Pay, Apple Pay, Google Pay) plus CRM/marketing tools, signaling readiness for B2C and B2B frictionless purchasing; sales motions can leverage retail partnerships and D2C campaigns.

Brand Story Family-owned, Atlanta-rooted origin provides a compelling story for brand alliances, influencer programs, and regional retailers seeking authenticity and local-market resonance in sustainability-focused product categories.

Adjacent Markets Similar company profiles span consumer goods, packaging, and sustainable materials; potential cross-sell opportunities exist with beverage, hospitality, and corporate gifting segments looking for durable, reusable drinkware solutions.

Similar companies to Reduce

Reduce Tech Stack

Reduce uses 8 technology products and services including Canva, Google Workspace, monday.com, and more. Explore Reduce's tech stack below.

Reduce's Email Address Formats

Reduce uses at least 5 email formats:
Reduce Email FormatsExamplePercentage
First@basebrands.comJohn@basebrands.com
70%
First.Last@basebrands.comJohn.Doe@basebrands.com
19%
Last@basebrands.comDoe@basebrands.com
11%
First@reduceeveryday.comJohn@reduceeveryday.com
86%
First.Last@reduceeveryday.comJohn.Doe@reduceeveryday.com
14%

Frequently Asked Questions

What is Reduce's phone number?

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You can contact Reduce's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reduce's stock symbol?

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Reduce is a publicly traded company; the company's stock symbol is 603915.SS.

What is Reduce's official website and social media links?

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Reduce's official website is reduceeveryday.com and has social profiles on LinkedIn.

How much revenue does Reduce generate?

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As of September 2026, Reduce's annual revenue is estimated to be $100M - $250M.

What is Reduce's SIC code and NAICS code?

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Reduce's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 31-33 - Manufacturing.

How many employees does Reduce have currently?

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As of September 2026, Reduce has approximately 51 employees across 4 continents, including North America, Asia and Europe. Key team members include Partner: K. K., Vice President, Supply Chain And Operations: K. H. and Director Of International Sales: Z. A. Explore Reduce's employee directory with LeadIQ.

What industry does Reduce belong to?

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Reduce operates in the Manufacturing industry.

What technology does Reduce use?

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Reduce's tech stack includes Canva, Google Workspace, monday.com, Klaviyo, Amazon Pay, Apple Pay, Google Pay and Piwik.

What is Reduce's email format?

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Reduce's email format typically follows the pattern of First@basebrands.com. Find more Reduce email formats with LeadIQ.

When was Reduce founded?

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Reduce was founded in 2006.
Reduce logo

Reduce

ManufacturingGeorgia, United States51-200 Employees

Reduce is a manufacturing company based in Atlanta, Georgia, located at 1170 Howell Mill Road NW Suite 400. The company began in 2006 at the Kreafle family dining room table with the goal of making reusable drinkware that is worth using. It is a family-owned, Atlanta-rooted brand with a mission to reduce single-use plastic through drinkware designed for everyday life. The business employs between 51 and 200 people. Reported annual revenue falls in the range of 100 million to 250 million dollars. The company maintains a website at reduceeveryday.com.

Section iconCompany Overview

Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
Stock Symbol
603915.SS
NAICS Code
31-33 - Manufacturing
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Reduce's revenue is estimated to be in the range of $100M - $250M

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