Insights

Sustainability Lead Reduce focuses on eliminating single-use plastic with reusable drinkware, presenting a strong sustainability narrative that can resonate with eco-conscious buyers and retailers prioritizing green product lines.

Mid-market Growth With 51-200 employees and revenue in the $100M-$250M range, Reduce sits in a mid-market sweet spot ideal for channel partnerships, co-branding opportunities, and larger wholesale deals with retailers seeking durable, responsible hydration solutions.

Direct-to-Consumer Momentum A branded consumer site and a history of family-owned storytelling suggest viable D2C opportunities, including loyalty programs, subscription add-ons, and cross-sell of accessories to boost average order value.

Digital stack Utilizes scalable technologies (S3, Preact, Tailwind, Cloudflare) that support robust online demand generation and personalization; leverage these capabilities for targeted prospecting, SEO collaborations, and performance marketing partnerships.

Strategic partnerships Ambition to reduce plastic aligns with sustainability-forward brands and retailers; potential collaborations with like-minded companies in foodservice, hospitality, and corporate gifting sectors to expand distribution and co-brand campaigns.

Reduce Tech Stack

Reduce uses 8 technology products and services including jsDelivr, Google Fonts API, Moment.js, and more. Explore Reduce's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Moment.js
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Cloudflare Bot Management
    Security
  • Celigo
    Tag Management
  • CivicTheme
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Reduce's Email Address Formats

Reduce uses at least 2 format(s):
Reduce Email FormatsExamplePercentage
First@basebrands.comJohn@basebrands.com
70%
First.Last@basebrands.comJohn.Doe@basebrands.com
19%
Last@basebrands.comDoe@basebrands.com
11%
First@reduceeveryday.comJohn@reduceeveryday.com
86%
First.Last@reduceeveryday.comJohn.Doe@reduceeveryday.com
14%

Frequently Asked Questions

What is Reduce's phone number?

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You can contact Reduce's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Reduce's stock symbol?

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Reduce is a publicly traded company; the company's stock symbol is 603915.SS.

What is Reduce's official website and social media links?

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Reduce's official website is reduceeveryday.com and has social profiles on LinkedIn.

How much revenue does Reduce generate?

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As of July 2026, Reduce's annual revenue is estimated to be $100M - $250M.

What is Reduce's SIC code NAICS code?

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Reduce's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does Reduce have currently?

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As of July 2026, Reduce has approximately 53 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Partner: K. K.Vice President, Supply Chain And Operations: K. H.Director Of International Sales: Z. A.. Explore Reduce's employee directory with LeadIQ.

What industry does Reduce belong to?

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Reduce operates in the Manufacturing industry.

What technology does Reduce use?

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Reduce's tech stack includes jsDelivrGoogle Fonts APIMoment.jsKlaviyoCloudflare Bot ManagementCeligoCivicThemeX-Content-Type-Options.

What is Reduce's email format?

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Reduce's email format typically follows the pattern of First@basebrands.com. Find more Reduce email formats with LeadIQ.

When was Reduce founded?

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Reduce was founded in 2006.
Reduce logo

Reduce

ManufacturingGeorgia, United States51-200 Employees

Reduce is a manufacturing company based in Atlanta, Georgia, located at 1170 Howell Mill Road NW Suite 400. The company began in 2006 at the Kreafle family dining room table with the goal of making reusable drinkware that is worth using. It is a family-owned, Atlanta-rooted brand with a mission to reduce single-use plastic through drinkware designed for everyday life. The business employs between 51 and 200 people. Reported annual revenue falls in the range of 100 million to 250 million dollars. The company maintains a website at reduceeveryday.com.

Section iconCompany Overview

Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
Stock Symbol
603915.SS
NAICS Code
31-33 - Manufacturing
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Reduce's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Reduce's revenue is estimated to be in the range of $100M - $250M

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