Insights

Luxury Real Estate Reef Capital Partners operates in luxury real estate development and investment with a vertically integrated platform, presenting opportunities to cross-sell design, development services, and high-end amenity collaborations to aligned stakeholders.

Strategic Partnerships Recent and ongoing partnerships with branding agencies and notable projects like Sweetens Cove and Black Desert Resort indicate openness to collaboration, branding, marketing, and experiential concepts that could be extended to investment positions, joint ventures, or exclusive project ecosystems.

Award-Winning Branding Reef recently earned a NYX Marcom Gold Award for branding work, signaling a receptiveness to premium marketing services, reputation management, and creative services that can be packaged for capital-raising materials or supplementary portfolio branding.

Utah Market Focus Recognition as Utah's Developer of the Year and Lehi-based operations suggest strong regional momentum; sales outreach can leverage local development incentives, partnerships with local firms, and opportunities for fund deployment in regional real estate ventures.

Tech & Operations A tech stack including Looker, AWS, NetSuite, and security tools indicates maturity in data analytics, cloud infrastructure, and ERP; potential sales angles include enterprise software integrations, data-driven asset management solutions, and cybersecurity enhancements for portfolio companies.

Similar companies to Reef

Reef Tech Stack

Reef uses 8 technology products and services including Looker, AutoCAD, Amazon Web Services, and more. Explore Reef's tech stack below.

Media & News

Reef's Email Address Formats

Reef uses at least 3 email formats:
Reef Email FormatsExamplePercentage
First@reefcp.comJohn@reefcp.com
96%
Last@reefcp.comDoe@reefcp.com
3%
FirstLast@reefcp.comJohnDoe@reefcp.com
1%

Frequently Asked Questions

What is Reef's stock symbol?

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Reef is a publicly traded company; the company's stock symbol is TOLIX.

What is Reef's official website and social media links?

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Reef's official website is reefcp.com and has social profiles on LinkedIn.

How much revenue does Reef generate?

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As of October 2026, Reef's annual revenue is estimated to be $100M - $250M.

What is Reef's NAICS code?

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Reef's NAICS code is 52391 - Miscellaneous Intermediation.

How many employees does Reef have currently?

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As of October 2026, Reef has approximately 182 employees across 2 continents, including North America and Africa. Key team members include Chief Financial Officer: J. D., Director, Brand Partnerships: P. W. and Construction Manager | Owner’s Representative: C. N. Explore Reef's employee directory with LeadIQ.

What industry does Reef belong to?

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Reef operates in the Venture Capital and Private Equity Principals industry.

What technology does Reef use?

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Reef's tech stack includes Looker, AutoCAD, Amazon Web Services, WordPress, NetSuite, CrowdStrike, Slack and Atlassian Confluence.

What is Reef's email format?

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Reef's email format typically follows the pattern of First@reefcp.com. Find more Reef email formats with LeadIQ.

When was Reef founded?

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Reef was founded in 2005.
Reef logo

Reef

Venture Capital and Private Equity PrincipalsUtah, United States51-200 Employees

Reef Capital Partners, known as Reef, is a privately held real estate investment and development firm based in Lehi, Utah. It operates through a vertically integrated platform organized around three pillars that collectively address capital deployment, place-making, and hospitality experiences. Reef Investments applies disciplined, risk-adjusted approaches to a diversified real estate portfolio spanning credit, equity, and opportunistic opportunities. Reef Real Estate and Reef Lifestyle develop standout locations and experiences through thoughtful design, craftsmanship, and curated destinations.

The organization serves investors and partners seeking exposure to real estate and destination experiences across the full real estate lifecycle. In early 2025, it was named Utah's Developer of the Year by NAIOP, the Utah chapter of the National Association of Industrial Properties.

Section iconCompany Overview

Website
reefcp.com
Stock Symbol
TOLIX
NAICS Code
52391 - Miscellaneous Intermediation
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Reef's revenue is estimated to be in the range of $100M - $250M

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