Insights

Premium Branding Opportunities Reef Capital Partners recently received a prestigious NYX Marcom Gold Award and partnered with WANT Branding to overhaul its brand identity, highlighting a strong focus on sophisticated and high-end branding. This suggests potential opportunities to offer advanced branding, marketing, and digital transformation services to enhance their luxury real estate and lifestyle experiences.

Real Estate Development Credentials Recognition as Utah's Developer of the Year and ongoing development projects like Black Desert Resort and Black Desert indicate active expansion and high-profile investments in luxury and lifestyle real estate. Sales approaches could target services related to project management, construction technology, sustainable development, and luxury amenity solutions.

Digital and Analytics Focus With a technology stack incorporating Snowplow, Google Analytics, and Facebook, Reef Capital demonstrates a strong emphasis on data-driven marketing and digital engagement. There is an opportunity to offer advanced analytics, marketing automation, and customer experience optimization solutions to further refine their digital strategies.

Luxury and Lifestyle Engagement Reef's focus on transforming locations into distinctive communities and creating luxury resorts and private clubs presents a market for premium hospitality, experiential marketing, and lifestyle services aimed at affluent clientele seeking exclusive experiences.

Financial and Market Position With a revenue range of $100 million to $250 million and a vertically integrated platform, Reef is positioned as a growing but sizable player in the real estate and investment space. This indicates potential for financial services, capital advisory, and consultancy opportunities tailored to their investment and development strategies.

Reef Tech Stack

Reef uses 8 technology products and services including Snowplow, Duda, Cloudflare, and more. Explore Reef's tech stack below.

  • Snowplow
    Analytics
  • Duda
    Content Management System
  • Cloudflare
    Content Management System
  • SAP
    Customer Relationship Management
  • Microsoft 365
    Email
  • Lozad.js
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

Reef's Email Address Formats

Reef uses at least 1 format(s):
Reef Email FormatsExamplePercentage
First@reefcp.comJohn@reefcp.com
49%
Last@reefcp.comDoe@reefcp.com
1%
FirstLast@reefcp.comJohnDoe@reefcp.com
1%
First@reefcp.comJohn@reefcp.com
49%

Frequently Asked Questions

What is Reef's stock symbol?

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Reef is a publicly traded company; the company's stock symbol is TOLIX.

What is Reef's official website and social media links?

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Reef's official website is reefcp.com and has social profiles on LinkedIn.

What is Reef's NAICS code?

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Reef's NAICS code is 52391 - Miscellaneous Intermediation.

How many employees does Reef have currently?

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As of February 2026, Reef has approximately 148 employees across 2 continents, including North AmericaEurope. Key team members include Cxo Chief Experience Officer: C. W.Chief Financial Officer: J. D.Chief Compliance Officer: C. D.. Explore Reef's employee directory with LeadIQ.

What industry does Reef belong to?

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Reef operates in the Venture Capital and Private Equity Principals industry.

What technology does Reef use?

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Reef's tech stack includes SnowplowDudaCloudflareSAPMicrosoft 365Lozad.jsGoogle AnalyticsFacebook.

What is Reef's email format?

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Reef's email format typically follows the pattern of First@reefcp.com. Find more Reef email formats with LeadIQ.

Reef

Venture Capital and Private Equity PrincipalsUtah, United States51-200 Employees

Reef Capital Partners is a privately held firm creating lasting value through real estate, investment, and lifestyle experiences.

With a vertically integrated platform and deep industry expertise, we operate across three core pillars:

Reef Investments applies institutional rigor and entrepreneurial agility to a diverse portfolio across credit, equity, and opportunistic real estate. We structure creative, risk-adjusted strategies that deliver strong, long-term returns.

Reef Real Estate transforms remarkable locations into distinctive communities. From mountain peaks to desert landscapes, our developments combine thoughtful design and exceptional craftsmanship to create spaces where life and legacy thrive.

Reef Lifestyle brings our destinations to life through luxury resorts, private clubs, and outdoor experiences. We focus on elevated service, meaningful connection, and laidback sophistication—making extraordinary living feel effortless.

Together, these pillars form a unified approach that turns vision into impact across every stage of the real estate lifecycle.

Section iconCompany Overview

Website
reefcp.com
Stock Symbol
TOLIX
NAICS Code
52391 - Miscellaneous Intermediation
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Reef's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Reef's revenue is estimated to be in the range of $100M$250M

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