Insights

Luxury Market Focus Reef Capital Partners operates extensively in the luxury real estate, hospitality, and lifestyle sectors, presenting opportunities to offer premium services, high-end construction solutions, and luxury branding collaborations.

Award-Winning Brand Strategy Recent rebranding and recognition such as the NYX Marcom Gold Award indicate a commitment to sophisticated branding, which could open doors for marketing agencies and branding consultants to partner on future projects.

Strategic Development Projects With ongoing developments like Black Desert Resort and collaborations with top-tier golf courses, there is potential to provide project management, hospitality operations, and specialized development consulting.

Strong Financial Position Reef's substantial revenue and strategic funding position the company as a reliable partner for high-value real estate investments, joint ventures, or co-developments with financial institutions and service providers.

Innovative Technology Usage Utilization of advanced tech tools such as Snowplow, Google Analytics, and SAP suggests openness to digital transformation, offering opportunities to supply tailored PropTech solutions or data analytics services to enhance their platforms.

Reef Tech Stack

Reef uses 8 technology products and services including ApplicantPro, Amazon CloudFront, Cloudflare, and more. Explore Reef's tech stack below.

  • ApplicantPro
    Applicant Tracking Systems
  • Amazon CloudFront
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Integromat
    Continuous Integration
  • SQL
    Database
  • Google Fonts API
    Font Scripts
  • Google Analytics
    Web Analytics
  • Atlassian Confluence
    Wikis

Media & News

Reef's Email Address Formats

Reef uses at least 1 format(s):
Reef Email FormatsExamplePercentage
First@reefcp.comJohn@reefcp.com
96%
Last@reefcp.comDoe@reefcp.com
3%
FirstLast@reefcp.comJohnDoe@reefcp.com
1%

Frequently Asked Questions

Where is Reef's headquarters located?

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Reef's main headquarters is located at 2600 North Ashton Boulevard Lehi, Utah 84043 United States. The company has employees across 1 continents, including North America.

What is Reef's stock symbol?

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Reef is a publicly traded company; the company's stock symbol is TOLIX.

What is Reef's official website and social media links?

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Reef's official website is reefcp.com and has social profiles on LinkedIn.

What is Reef's NAICS code?

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Reef's NAICS code is 52391 - Miscellaneous Intermediation.

How many employees does Reef have currently?

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As of June 2026, Reef has approximately 163 employees across 1 continents, including North America. Key team members include Chief Compliance Officer: C. D.Chief Legal Officer: J. W.Chief Development Officer: M. B.. Explore Reef's employee directory with LeadIQ.

What industry does Reef belong to?

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Reef operates in the Venture Capital and Private Equity Principals industry.

What technology does Reef use?

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Reef's tech stack includes ApplicantProAmazon CloudFrontCloudflareIntegromatSQLGoogle Fonts APIGoogle AnalyticsAtlassian Confluence.

What is Reef's email format?

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Reef's email format typically follows the pattern of First@reefcp.com. Find more Reef email formats with LeadIQ.

Reef

Venture Capital and Private Equity PrincipalsUtah, United States51-200 Employees

Reef Capital Partners is a privately held firm creating lasting value through real estate, investment, and lifestyle experiences.

With a vertically integrated platform and deep industry expertise, we operate across three core pillars:

Reef Investments applies institutional rigor and entrepreneurial agility to a diverse portfolio across credit, equity, and opportunistic real estate. We structure creative, risk-adjusted strategies that deliver strong, long-term returns.

Reef Real Estate transforms remarkable locations into distinctive communities. From mountain peaks to desert landscapes, our developments combine thoughtful design and exceptional craftsmanship to create spaces where life and legacy thrive.

Reef Lifestyle brings our destinations to life through luxury resorts, private clubs, and outdoor experiences. We focus on elevated service, meaningful connection, and laidback sophistication—making extraordinary living feel effortless.

Together, these pillars form a unified approach that turns vision into impact across every stage of the real estate lifecycle.

Section iconCompany Overview

Headquarters
2600 North Ashton Boulevard Lehi, Utah 84043 United States
Website
reefcp.com
Stock Symbol
TOLIX
NAICS Code
52391 - Miscellaneous Intermediation
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Reef's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Reef's revenue is estimated to be in the range of $100M$250M

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