Insights

Luxury Market Focus Reef Capital Partners specializes in high-end real estate developments, luxury resorts, and exclusive lifestyle experiences, indicating strong potential for premium service providers in luxury branding, high-net-worth client engagement, and bespoke property solutions.

Award-Winning Branding Recent recognition for brand transformation and marketing excellence suggests opportunities to collaborate with Reef on marketing strategy, digital branding, and creative services to further elevate their sophisticated image.

Expansion and Development Active development projects like Black Desert Resort and collaborations with premium amenities demonstrate ongoing growth, opening doors for vendors in construction, architecture, property management, and hospitality technology solutions.

Technology Adoption Utilization of advanced tools such as Snowplow, Cloudflare, and Google Analytics reflects their focus on innovative IT infrastructure, presenting opportunities for tech providers specializing in data analytics, cybersecurity, and digital infrastructure enhancements.

Financial Milestones Reef's substantial revenue range and significant industry presence suggest capacity for large-scale partnerships and enterprise service offerings in areas like financial consulting, real estate technology platforms, and investment management services.

Reef Tech Stack

Reef uses 8 technology products and services including Snowplow, Duda, Cloudflare, and more. Explore Reef's tech stack below.

  • Snowplow
    Analytics
  • Duda
    Content Management System
  • Cloudflare
    Content Management System
  • SAP
    Customer Relationship Management
  • Microsoft 365
    Email
  • Lozad.js
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

Reef's Email Address Formats

Reef uses at least 1 format(s):
Reef Email FormatsExamplePercentage
First@reefcp.comJohn@reefcp.com
49%
Last@reefcp.comDoe@reefcp.com
1%
FirstLast@reefcp.comJohnDoe@reefcp.com
1%
First@reefcp.comJohn@reefcp.com
49%

Frequently Asked Questions

Where is Reef's headquarters located?

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Reef's main headquarters is located at 2600 North Ashton Boulevard Lehi, Utah 84043 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Reef's stock symbol?

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Reef is a publicly traded company; the company's stock symbol is TOLIX.

What is Reef's official website and social media links?

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Reef's official website is reefcp.com and has social profiles on LinkedIn.

What is Reef's NAICS code?

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Reef's NAICS code is 52391 - Miscellaneous Intermediation.

How many employees does Reef have currently?

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As of April 2026, Reef has approximately 162 employees across 2 continents, including North AmericaEurope. Key team members include Chief Compliance Officer: C. D.Chief Legal Officer: J. W.Chief Operating Officer: M. B.. Explore Reef's employee directory with LeadIQ.

What industry does Reef belong to?

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Reef operates in the Venture Capital and Private Equity Principals industry.

What technology does Reef use?

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Reef's tech stack includes SnowplowDudaCloudflareSAPMicrosoft 365Lozad.jsGoogle AnalyticsFacebook.

What is Reef's email format?

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Reef's email format typically follows the pattern of First@reefcp.com. Find more Reef email formats with LeadIQ.

Reef

Venture Capital and Private Equity PrincipalsUtah, United States51-200 Employees

Reef Capital Partners is a privately held firm creating lasting value through real estate, investment, and lifestyle experiences.

With a vertically integrated platform and deep industry expertise, we operate across three core pillars:

Reef Investments applies institutional rigor and entrepreneurial agility to a diverse portfolio across credit, equity, and opportunistic real estate. We structure creative, risk-adjusted strategies that deliver strong, long-term returns.

Reef Real Estate transforms remarkable locations into distinctive communities. From mountain peaks to desert landscapes, our developments combine thoughtful design and exceptional craftsmanship to create spaces where life and legacy thrive.

Reef Lifestyle brings our destinations to life through luxury resorts, private clubs, and outdoor experiences. We focus on elevated service, meaningful connection, and laidback sophistication—making extraordinary living feel effortless.

Together, these pillars form a unified approach that turns vision into impact across every stage of the real estate lifecycle.

Section iconCompany Overview

Headquarters
2600 North Ashton Boulevard Lehi, Utah 84043 United States
Website
reefcp.com
Stock Symbol
TOLIX
NAICS Code
52391 - Miscellaneous Intermediation
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Reef's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Reef's revenue is estimated to be in the range of $100M$250M

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