Insights

Sustainable Positioning Reel is a Certified B Corporation focused on accelerating the energy transition, presenting a value proposition to sustainability-minded buyers and businesses seeking verified ESG alignment, which can support upsell of green energy solutions and long-term procurement partnerships.

Renewable Market Growth With a focus on strengthening the impact and economic value of renewable energy for businesses and producers, there is an opportunity to target mid-market and enterprise clients seeking stable, scalable renewables procurement and trading services to optimizeROI.

Tech-Driven Advisory Existing tech stack including AWS, BigQuery and analytics tools suggests capability to offer data-driven energy management, forecasting, and optimization services to reduce costs and improve project returns for potential customers.

Financial Entry Point Current revenue range and a $25M funding round indicate growth traction and readiness for partnerships with larger energy buyers or producers seeking reliable supply, risk management, and trading capabilities.

Strategic Partnerships Smaller team size implies agile operations; proximity to business and energy producers creates opportunities to partner on joint ventures, pilots, and co-development of renewable energy projects for scalable market expansion.

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Reel Tech Stack

Reel uses 8 technology products and services including Google Ads, LinkedIn Recruiter, Amazon Web Services, and more. Explore Reel's tech stack below.

Reel's Email Address Formats

Reel uses at least 3 email formats:
Reel Email FormatsExamplePercentage
LF@reel.energyDJ@reel.energy
50%
First@reel.energyJohn@reel.energy
33%
FL@reel.energyJD@reel.energy
17%

Frequently Asked Questions

What is Reel's stock symbol?

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Reel is a publicly traded company; the company's stock symbol is GREEL.

What is Reel's official website and social media links?

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Reel's official website is reel.energy and has social profiles on LinkedIn and Crunchbase.

How much revenue does Reel generate?

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As of October 2026, Reel's annual revenue is estimated to be $1M - $10M.

What is Reel's NAICS code?

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Reel's NAICS code is 22111 - Electric Power Generation.

How many employees does Reel have currently?

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As of October 2026, Reel has approximately 59 employees across 2 continents, including Europe and Asia. Key team members include Chief Trading Officer: E. S., Chief Of Staff: M. W. and Vp Of Sales: M. H. Explore Reel's employee directory with LeadIQ.

What industry does Reel belong to?

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Reel operates in the Electric Power Generation industry.

What technology does Reel use?

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Reel's tech stack includes Google Ads, LinkedIn Recruiter, Amazon Web Services, WordPress, Google BigQuery, Microsoft 365, Sentry and Vimeo.

What is Reel's email format?

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Reel's email format typically follows the pattern of LF@reel.energy. Find more Reel email formats with LeadIQ.

How much funding has Reel raised to date?

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As of October 2026, Reel has raised $25M in funding. The last funding round occurred on Feb 22, 2024 for $5.4M.

When was Reel founded?

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Reel was founded in 2020.
Reel logo

Reel

Electric Power GenerationHovedstaden, Denmark51-200 Employees

Reel is an electricity supplier and trader focused on speeding the shift to renewable energy. It aims to strengthen the impact, stability, and economic value of renewable power for businesses and energy producers, helping the sector grow more quickly and reach broader markets. The company is based in Copenhagen, in the Hovedstaden region, and operates as a mid-sized firm within the electric power generation industry.

It is certified as a B Corporation, with governance, environmental, and social standards verified by an independent third party. The company serves corporate customers and energy producers, addressing the challenges of integrating and scaling renewable energy.

Section iconCompany Overview

Stock Symbol
GREEL
NAICS Code
22111 - Electric Power Generation
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $25M

    Reel has raised a total of $25M of funding over 3 rounds. Their latest funding round was raised on Feb 22, 2024 in the amount of $5.4M as a Seed.

  • $1M - $10M

    Reel's revenue is estimated to be in the range of $1M - $10M

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