Reframe It

InternetCalifornia, United States11-50 Employees

Reframe It provides a platform that lets users annotate the text of any web page by adding a virtual margin where comments can be posted, shared with others, and read in context. This feature allows readers to view online content from the perspectives of others and contribute marginalia that reframes what is presented. By connecting user insights with information from news sites, blogs, companies, governments, non-profits, and individuals, the service supports scrutiny and discussion to confirm reliable content and challenge misleading material.

Based in San Francisco, California, the company operates in the technology, information and internet sector and maintains a small to mid-sized team. Its mission describes a public space adjacent to the web where various actors can hold one another accountable for the information they convey or withhold. In 2021 the company participated in a collaborative effort with Cambrian crime analytics students, the CrowdDoing project, and the Match4Action Foundation to develop a risk analysis model intended to help insurers and governments invest in forest fire mitigation strategies to reduce damages.

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