Expanding Product Line REFY’s recent launches of moisturizers, cleansers, and innovative products like the Blur Liner and synthetic vegan brushes demonstrate a focus on expanding their core offerings, presenting opportunities to promote complementary products and bundle deals.

Growth through Collaborations Partnerships with upscale retailers like Selfridges and exclusive summer collections indicate a strategy to increase brand visibility and access premium retail channels, which can be leveraged to introduce select product lines to new affluent customer segments.

Targeting Clean Beauty Enthusiasts The brand’s commitment to vegan, cruelty-free, and fragrance-free products appeals to consumers seeking ethical and sustainable beauty options, creating potential sales channels through eco-conscious and niche retail outlets.

Community-Driven Engagement REFY emphasizes its community and trust-building initiatives, offering personalized experiences and product feedback loops, which can be exploited to develop customized marketing campaigns and loyalty programs aimed at high-value customers.

Appealing to Millennial and Gen Z Markets With a strong social media presence, innovative marketing on platforms like TikTok, and product aesthetics designed for on-the-go lifestyles, REFY is well-positioned to attract the younger demographic, ideal for targeted digital marketing and influencer collaborations.