Insights

Expanding Product Range REFY’s recent launches of moisturizers, cleansers, and innovative products like the Blur Liner and summer collections demonstrate a commitment to versatile and cornerstone beauty essentials. Sales opportunities exist in expanding distribution channels for these core products and leveraging limited-edition offerings to boost seasonal sales.

Community-Driven Growth The company's strong emphasis on building an engaged community through social listening and product development tailored to diverse skin tones and preferences presents opportunities to cross-sell and promote personalized beauty bundles that enhance customer loyalty.

Sustainable & Ethical Focus REFY’s vegan, cruelty-free, and fragrance-free product line, along with Leaping Bunny certification, appeals to ethically conscious consumers. Partnering with eco-friendly and sustainable retailers or creating partnership programs could help attract a like-minded customer base and increase sales in the ethical beauty segment.

Retail Expansion Potential Recent collaborations with high-profile retail concepts like Selfridges’ beauty spot highlight opportunities to scale presence in premium and experiential retail environments. Targeted outreach to department stores and specialized boutiques can further drive brand visibility and a premium sales channel.

REFY Tech Stack

REFY uses 8 technology products and services including TikTok Pixel, Adobe Premiere Pro, Slick, and more. Explore REFY's tech stack below.

  • TikTok Pixel
    Analytics
  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Slick
    Javascript Libraries
  • Goober
    Javascript Libraries
  • Google Sheets
    Office Suites
  • PayPal
    Payment Processing
  • Adobe Creative Suite
    Visualisation Software
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

REFY's Email Address Formats

REFY uses at least 1 format(s):
REFY Email FormatsExamplePercentage
First@refybeauty.comJohn@refybeauty.com
45%
First.Last@refybeauty.comJohn.Doe@refybeauty.com
9%
F.Last@refybeauty.comJ.Doe@refybeauty.com
1%
First@refybeauty.comJohn@refybeauty.com
45%

Frequently Asked Questions

Where is REFY's headquarters located?

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REFY's main headquarters is located at Manchester, GB. The company has employees across 5 continents, including EuropeAfricaNorth America.

What is REFY's official website and social media links?

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REFY's official website is refybeauty.com and has social profiles on LinkedIn.

What is REFY's NAICS code?

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REFY's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does REFY have currently?

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As of October 2025, REFY has approximately 170 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Head Of Digital: S. G.Head Of Brand Marketing: C. G.Head Of Regional Marketing: H. P.. Explore REFY's employee directory with LeadIQ.

What industry does REFY belong to?

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REFY operates in the Personal Care Product Manufacturing industry.

What technology does REFY use?

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REFY's tech stack includes TikTok PixelAdobe Premiere ProSlickGooberGoogle SheetsPayPalAdobe Creative SuiteX-Content-Type-Options.

What is REFY's email format?

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REFY's email format typically follows the pattern of First@refybeauty.com. Find more REFY email formats with LeadIQ.

When was REFY founded?

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REFY was founded in 2020.

REFY

Personal Care Product ManufacturingManchester, United Kingdom51-200 Employees

REFY is all about simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self. We develop only the essentials, products that are easy-to-use and multifunctional, that work for your on-the-go lifestyle, where simplicity and efficiency are key. Launching in 2020, our founders wanted to create a space that cut through an overwhelming market with 100’s of products, and gave our community the products they were looking for, simplified.

Bringing world-first formulas and products to market, we’re leading a new world of beauty; we’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. All our products have been developed to suit all skin tones and types, with added ingredients, such as Hyaluronic Acid, Niacinamide and Peptides, to give you even more out of your beauty.

At REFY we are more than a beauty brand. Our community are our biggest supporters, that’s why we are always listening and developing ways in which we can give our community more. We’re bringing you into our REFY lifestyle, where we believe in simplifying your routine so you have more time to live your life and do the things you love.

refybeauty.com / careers.refybeauty.com

Section iconCompany Overview

Headquarters
Manchester, GB
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    REFY's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    REFY's revenue is estimated to be in the range of $10M$25M

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